Thai Durian Sales Spark Controversy Over Price Cuts and Online Livestreams

Introduction to the partnership between Deputy Prime Minister Supachai and Pimrypie to sell durians via livestream, with a target price of 100 baht per fruit.

Initial reactions and growing concerns from durian farmers about the 100-baht price point, fearing it will disrupt the market and devalue their produce.

Deputy Prime Minister Supachai explains the strategy behind the initiative, emphasizing the need to sell excess produce and ensure Thai consumers can access quality durians.

Highlights of Pimrypie's promotional activities, including social media posts and a livestream showcasing the durians.

Coverage of Deputy Prime Minister Supachai's visit to a durian orchard in Chanthaburi to observe production and export processes.

Deputy Prime Minister Supachai discusses quality control measures, including the 'Q-Chan' brand, and efforts to expand durian markets beyond China.

The Ministry of Commerce clarifies that the 100-baht durians are of a lower grade, not premium quality, to address public concerns about price cutting.

Detailed explanation of durian grading, differentiating between premium export grades and lower grades suitable for domestic consumption.

Influencer Prae expresses doubt about the feasibility of selling durians at 100 baht per fruit, questioning the source and profitability for farmers.

Prae elaborates on why selling durians at such a low price is unlikely, citing market prices and the typical sale of lower-grade fruit for processing.

A durian farmer from Rayong showcases a 100-baht durian, explaining the financial difficulties faced by farmers due to high input costs.

An former advisor to the Minister of Commerce raises questions about the funding and legality of the durian price support initiative.

Introduction to the legal case involving actors Mina Peachaya and Sam Yuranunt, related to The Icon Group.

Mina Peachaya releases a statement addressing her legal situation, emphasizing her innocence and limited involvement with The Icon Group.

Details on Mina Peachaya and Sam Yuranunt being granted bail, with conditions set by the court.

Mina Peachaya speaks to the press after being granted bail, reiterating her belief in justice and the legal process.

Sam Yuranunt makes a brief statement thanking the court for its leniency after being granted bail.

Discussion on the implications of the case for celebrities taking on endorsement deals and company roles.