Pimrypie's 100 Baht Durian Sale Sparks Market Frenzy
Online influencer Pimrypie's live sale of durians for 100 baht attracted over 600,000 viewers, causing a stir in the market and drawing comparisons with competitors.
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Pimrypie announced a live sale of durians for 100 baht, in collaboration with the Ministry of Commerce.
Pimrypie's live sale attracted over 600,000 viewers and sold out quickly.
Competitor 'Win' previously offered durians for 25 baht.
Competitor 'Paery' also conducted durian sales, emphasizing quality and promotions.
A durian farmer from Chanthaburi stated that 100-baht durians are unlikely to be premium grade.
The Ministry of Commerce explained that increased durian production necessitates aggressive marketing and that Pimrypie's sale is a promotional tactic.
Concerns were raised about the quality of the 100-baht durians compared to premium or export grades.
Paery expressed concerns about increased competition in the online durian market.