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ZEEKR Design Lab 2026 Project with Thai Universities

ZEEKR Design Lab 2026 Project with Thai Universities

MGR Online•Economy•52m ago

Reader Briefing

ZEEKR collaborated with leading Thai universities to launch the ZEEKR Design Lab 2026 merchandise design competition.

  • •ZEEKR Design Lab 2026 invites university students to design merchandise based on the theme BEYOND THE STATE OF IMAGINATION.
  • •Five finalist teams will be announced on November 9.
  • •A Mentorship & Workshop session for finalists will be held on November 14.
  • •The winning work will be announced and prototypes displayed at Motor Expo 2026 from December 2-13.

Overview

  • •ZEEKR Design Lab 2026 is a competition for university students to interpret ZEEKR design philosophy through the theme BEYOND THE STATE OF IMAGINATION to create merchandise.
  • •Public relations activities for ZEEKR Design Lab 2026 took place during October.
  • •ZEEKR will announce the five finalist teams on November 9.
  • •ZEEKR will conduct a Mentorship & Workshop on November 14 to help the five finalist teams develop prototype products.
  • •A committee of five experts will evaluate entries based on ZEEKR identity, production feasibility, and market potential.
  • •The winning entry will be announced during Motor Expo 2026.
  • •Prototype products from the five finalist teams will be displayed at the ZEEKR booth at Motor Expo 2026 between December 2-13 at Muang Thong Thani.

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Key Entities

Organization

ZEEKR
A premium electric vehicle brand that organized the ZEEKR Design Lab 2026 project.
PDM
A brand founded by designer Dulyapol Srichan.
Department of Industrial Design, Faculty of Architecture, Chulalongkorn University(ภาควิชาการออกแบบอุตสาหกรรม คณะสถาปัตยกรรมศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย)
An educational unit interested in the ZEEKR Design Lab 2026 activities.
Faculty of Social Business, Srinakharinwirot University(คณะบริหารธุรกิจเพื่อสังคม มหาวิทยาลัยศรีนครินทรวิโรฒ)
An educational unit interested in the ZEEKR Design Lab 2026 activities.
College of Creative Industry, Srinakharinwirot University(วิทยาลัยอุตสาหกรรมสร้างสรรค์ มหาวิทยาลัยศรีนครินทรวิโรฒ)
An educational unit interested in the ZEEKR Design Lab 2026 activities.
Faculty of Architecture, Khon Kaen University(คณะสถาปัตยกรรมศาสตร์ มหาวิทยาลัยขอนแก่น)
An educational unit interested in the ZEEKR Design Lab 2026 activities.
MAN DESIGN STUDIO
A studio founded by car designer Tassanai Raiwa.
ZEEKR Thailand
The Thailand division of the ZEEKR brand.

Person

Dulyapol Srichan(ดุลยพล ศรีจันทร์)
A famous designer, founder of PDM brand, and a judge for ZEEKR Design Lab 2026.
Juthamas Tangsantikul(จุฑามาศ ตั้งสันติกุล)
Head of the Department of Industrial Design, Faculty of Architecture, Chulalongkorn University and a judge for the project.
Nattinee Thanajaro(ณัฐินี ฐานะจาโร)
Dean of the Faculty of Social Business, Srinakharinwirot University and a judge for the project.
Tassanai Raiwa(ทัศไนย ไรวา)
Car designer, founder of MAN DESIGN STUDIO and a judge for the project.
Suphakit Wisetphaitoon(สุภกิจ วิเศษไพฑูรย์)
Brand and Communication Manager of ZEEKR Thailand and a judge for the project.

Place

Muang Thong Thani(เมืองทองธานี)ℹ️
The location of the Motor Expo 2026 event.