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YOLK Egg Tarts Grow, Expand to Oriental Bakehouse & Tea Bar

YOLK Egg Tarts Grow, Expand to Oriental Bakehouse & Tea Bar

MGR Online•Economy•5h ago

Reader Briefing

YOLK, a leading egg tart brand, is celebrating its second year of growth by expanding its offerings to include an "Oriental Bakehouse & Tea Bar" and partnering with 7-Eleven.

  • •YOLK, a prominent egg tart brand, is entering its second year of operation with significant growth.
  • •The company is launching "YOLK Oriental Bakehouse & Tea Bar" under a "Chinese Bakehouse" concept.
  • •YOLK is expanding its distribution channels by partnering with 7-Eleven stores nationwide.
  • •The brand plans to open 12-15 new branches this year to become the number one Bake House & Tea bar in Thailand.

Overview

  • •YOLK is celebrating its second year, marking a milestone in its growth.
  • •YOLK is expanding its distribution channels to 7-Eleven stores nationwide.
  • •YOLK is launching a new concept, "YOLK Oriental Bakehouse & Tea Bar," the first in Thailand.
  • •The "YOLK Oriental Bakehouse & Tea Bar" concept is inspired by "Chinese Bakehouse" principles.
  • •YOLK aims to be the number one Bake House & Tea bar in Thailand.
  • •YOLK plans to expand its branches to 12-15 locations this year.
  • •YOLK has gained significant positive feedback in the 4 weeks since launching new menus.
  • •YOLK is expanding its stores from 8 to 12-15 branches within the year.

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Key Quotes

Wasuwas Kuhapremkit
"We balance the taste and benefits of every tea to be easy to drink, with dimension, revealing a balance that can be felt from within."
เราบาลานซ์รสชาติและคุณประโยชน์ให้ชาทุกแก้วดื่มง่าย มีมิติ เผยความสมดุลที่สัมผัสได้จากภายใน
Wasuwas Kuhapremkit
"After being number 1 in egg tarts in Thailand, we are now moving towards becoming a Bakehouse with tea beverages that blend Eastern wisdom in a Yin-Yang style."
“หลังจากเราเป็นอันดับ 1 ในเรื่องทาร์ตไข่ในไทย ตอนนี้ เราก้าวสู่การเป็น Bakehouse ที่มีเมนูเครื่องดื่มชาที่นำภูมิปัญญาของตะวันออกมาผสมผสานแบบหยินหยาง
Sarin Ronakiat
"After we opened for about 4 weeks, the feedback has been very good. Our new menu, the Hong Kong BBQ Pork Bolo Bun, is selling the most."
“หลังจากเราเปิดให้บริการมาได้ราว 4 สัปดาห์ ฟีดแบ็คดีมาก เมนูใหม่ของเราอย่างซาลาเปาหมูแดงฮ่องกงขายดีมากที่สุด

Key Entities

Organization

YOLK(โยล์ค)
A leading brand specializing in egg tarts, now expanding into oriental-style bakery and tea.
The Holiday Group(เดอะฮอลิเดย์ กรุ๊ป)
The parent company of YOLK, overseeing its expansion and business strategy.
7-Eleven(7-11)ℹ️
A convenience store chain nationwide, now a distribution partner for YOLK products.
Richly Company Limited(บริษัท ร่ำรวยที่สุด จำกัด)
A company within The Holiday Group, managed by Wasuwas Kuhapremkit, overseeing YOLK's operations.

Person

Mr. Wasuwas Kuhapremkit(นายวสุวัส คูหาเปรมกิจ)
Managing Director of Richly Company Limited (part of The Holiday Group), providing insights into YOLK's strategy and performance.
Mr. Sarin Ronakiat(นายสาริน รณเกียรติ)
Chief Marketing Officer (CMO) of Richly Company Limited, discussing YOLK's continued growth and customer accessibility.

Place

Hong Kong(ฮ่องกง)ℹ️
A culinary inspiration for YOLK's new menu items, specifically the Hong Kong BBQ Pork Bolo Bun.