YLG reports global Gen Z trend toward digital gold investment

Thansettakij•Economy•5d ago

Reader Briefing

Gen Z and young investors globally are shifting toward digital and fractional gold investments through mobile platforms.

•YLG reports that nearly 70% of its digital channel customers are under 40 years old.
•In China, sales of small gold products (1-5 grams) increased by 180% in the first half of 2026.
•BullionVault data indicates investors aged 16-27 made up 15.4% of new global users in 2026.
•YLG launched the YLG Get Gold application allowing investments starting from 100 baht.

•Approximately 68% of YLG customers using digital channels are under 40 years old, reflecting the rise of Fractional Gold and Digital Gold.
•Young investors are divided into those trading based on market timing and those utilizing Dollar Cost Averaging (DCA) for long-term accumulation.
•In China, people born between 1997-2012 (Gen Z) are shifting from buying gold jewelry to investing in Gold Beans and small gold bars of 1-2 grams.
•According to the China Gold Association, sales of 1-5 gram gold products rose 180% in the first half of 2026 compared to the previous year.
•BullionVault data reported by IFA Magazine shows users aged 16-27 accounted for 15.4% of new global users in 2026, up from 12.6% in 2025.
•A Smytten PulseAI survey of 5,000 consumers aged 18-39 in India found 61.9% would choose gold for an investment of 25,000 rupees.
•In Singapore, the 18-35 age group became the fastest-growing gold buyer segment in 2026 via digital gold apps and mobile ETFs.
•YLG provides the YLG Get Gold application for real-time Gold Spot trading 24 hours a day with a minimum investment of 100 baht.

Full article content is available on the original source.

YLG

A gold investment service provider that offers the YLG Get Gold application.

China Gold Association(สมาคมทองคำแห่งประเทศจีน)

An organization that provides data on the sales of small gold products in China.

IFA Magazine

A British financial media outlet reporting on gold investor demographics.

BullionVault

A source of data regarding the proportion of new global gold users by age.

Smytten PulseAI

A survey provider that analyzed consumer investment preferences in India.

China(จีน)ℹ️

A country where Gen Z is shifting from gold jewelry to gold investment and Gold Beans.

India(อินเดีย)ℹ️

A country where a survey showed a high preference for gold among consumers aged 18-39.

Singapore(สิงคโปร์)ℹ️

A country where the 18-35 age group is the fastest-growing gold buyer segment in 2026.

Ms. Thipa(นางสาวฐิภา)

A representative of YLG who commented on the accessibility of gold for the new generation.