YLG Reports Global Gen Z Shift Toward Digital Gold Investment

Khaosod•Economy•5d ago

Reader Briefing

YLG reports a global trend of younger investors shifting toward digital gold and fractional gold investments via mobile platforms.

•YLG launched the YLG Get Gold application allowing investments starting at 100 Baht.
•Approximately 68% of YLG's digital channel customers are under 40 years old.
•Global trends show Gen Z in China, India, Singapore, and internationally increasing their gold investment proportions.

Overview

•YLG observes that the younger generation is entering the gold market earlier, using smaller amounts of capital, and prioritizing mobile-first trading and Dollar Cost Averaging (DCA).
•YLG launched the YLG Get Gold application, enabling users to start investing in gold with as little as 100 Baht.
•Approximately 68% of YLG customers investing through digital channels are aged 40 or younger.
•In China, sales of small gold products weighing 1–5 grams increased by 180% in the first half of 2026 compared to the previous year.
•BullionVault data reported by IFA Magazine indicates that investors aged 16–27 made up 15.4% of new global users in 2026.
•A Smytten PulseAI survey in India found 61.9% of 5,000 consumers aged 18-39 would choose gold if they had 25,000 Rupees to invest.
•In Singapore, the 18-35 age group became the fastest-growing gold buyer segment in 2023 through digital gold apps, 1-gram gold bars, and mobile ETFs.
•Thipa stated that gold is now accessible to everyone and no longer limited to those with large amounts of capital.

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Key Quotes

Thipa

"Therefore, gold is no longer just for those with large sums of money, but is accessible to everyone. The younger generation starts earlier, uses less money, accumulates via DCA, and is a Mobile-first group seeking simplicity."

ดังนั้นทองคำไม่ใช่เรื่องของคนมีเงินก้อนอีกต่อไป แต่เข้าถึงได้ทุกคน คนรุ่นใหม่เริ่มเร็วขึ้น ใช้เงินน้อย ทยอยสะสมแบบ DCA และเป็นกลุ่ม Mobile-first ที่ต้องการความง่าย

Key Entities

Organization

YLG

A gold investment provider that launched the YLG Get Gold application.

China Gold Association(สมาคมทองคำแห่งประเทศจีน)

The organization providing data on the sales of small gold products in China.

IFA Magazine

A British financial media outlet reporting on global gold investor demographics.

BullionVault

The source of data regarding the proportion of new global gold users by age.

Smytten PulseAI

The entity that conducted a survey of 5,000 consumers in India regarding investment choices.

Place

China(จีน)ℹ️

A country where Gen Z is shifting from buying gold jewelry to investing in small gold bars and gold beans.

India(อินเดีย)ℹ️

A country where a survey showed a high preference for gold investment among young consumers.

Singapore(สิงคโปร์)ℹ️

A country where the 18-35 age group is the fastest-growing gold buyer segment.

Person

Thipa(นางสาวฐิภา)

A representative from YLG who discussed the accessibility of gold for the new generation.