Wingstop Opens First Flagship Store at Samyan Mitrtown

Thansettakij•Economy•5d ago

Reader Briefing

Wingstop Thailand has opened its first flagship store at Samyan Mitrtown featuring a lifestyle collection and a concept design inspired by Bangkok street energy.

•Wingstop opened its first flagship store in Thailand at Samyan Mitrtown.
•The store features a 'Bangkok Street Energy' design and sells a limited edition lifestyle collection.
•A mini-concert by artist YOUNGOHM is scheduled for August 29, 2026.
•Wingstop's global system generated over 5 billion US dollars in sales in fiscal year 2025.

Overview

•Wingstop Thailand opened its first flagship store at Samyan Mitrtown to strengthen its presence in the Thai quick-service restaurant market.
•Wingstop selected Samyan Mitrtown as the location to directly reach target groups including students, young professionals, and consumers seeking new experiences.
•The store interior follows the 'Bangkok Street Energy' concept, incorporating street culture and graffiti inspired by Bangkok.
•Wingstop launched a first-ever limited edition lifestyle collection in Thailand including T-shirts, glasses, cloth bags, hats, and keychains featuring the mascot 'Lil Ranchie'.
•Wingstop provided special opening offers, including a prize of free Wingstop for one year valued at 12,000 Baht.
•Wingstop will host an exclusive mini-concert by YOUNGOHM on August 29, 2026.
•Wingstop, founded in 1994 and headquartered in Dallas, Texas, operates over 3,000 stores globally, with approximately 98% being franchise-operated.
•Wingstop's combined system generated over 5 billion US dollars in sales during fiscal year 2025.

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Key Entities

Organization

Wingstop(วิงสต๊อป)ℹ️

An American fried chicken brand founded in 1994 and headquartered in Dallas, Texas.

Place

Samyan Mitrtown(สามย่านมิตรทาวน์)ℹ️

The shopping center where Wingstop Thailand opened its first flagship store.

Dallas, Texas(ดัลลัส รัฐเท็กซัส)ℹ️

The location of Wingstop's headquarters.

Person

YOUNGOHM

An artist scheduled to perform a mini-concert for Wingstop on August 29, 2026.