Wine Mafia Expands Premium Wine Imports in Thailand

Thansettakij•Economy•32m ago

Reader Briefing

Wine Mafia leverages direct relationships with European micro-wineries to expand its premium wine and champagne business in Thailand.

•The Thai wine market was valued at approximately 47 billion baht in 2024.
•Wine Mafia operates through three main companies: Estella, Clos Monopole, and Flying Zeroes, with support from The Wine Transportation.
•Wine Mafia plans to increase average sales by 25% in 2027 by expanding into major tourist cities.
•Thailand is identified as the largest wine market in the ASEAN region as of July 2026.

Overview

•LH Bank Business Research reports the Thai wine market value was approximately 47 billion baht in 2024.
•Customs Department data for 2025 shows wine and sparkling wine import values of approximately 4,720 million baht, a 6.5% increase from the previous year.
•Wine Australia confirmed in July 2026 that Thailand is the largest wine market in the ASEAN region.
•Ronawit Chulchart established Wine Mafia as a collective of wine experts with networks covering most quality producers from France and Italy.
•Wine Mafia utilizes Estella for Italian and Natural wines, Clos Monopole for Burgundy wines, and Flying Zeroes for Grower Champagne.
•In 2026, Wine Mafia decided to invest an additional 90 million baht in product stock on top of an existing 100 million baht base.
•Wine Mafia aims for 25% sales growth in 2027 by expanding distribution to Phuket, Samui, Krabi, Chiang Mai, and Chiang Rai.
•Wine Mafia focuses on Phuket due to support from foreign tourists, expatriates, and Russian customers who prefer champagne.

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Key Quotes

Ronawit Chulchart

"The key strength of Wine Mafia is the accumulation of direct relationships with small independent wine producers (Micro Winery) in France and Italy for over 13 years."

จุดแข็งสำคัญของ Wine Mafia คือการสะสมความสัมพันธ์โดยตรงกับผู้ผลิตไวน์อิสระขนาดเล็ก (Micro Winery) ในประเทศฝรั่งเศสและอิตาลีมาอย่างยาวนานกว่า 13 ปี

Key Entities

Organization

LH Bank Business Research

The source of data regarding the value of the Thai wine market in 2024.

Customs Department(กรมศุลกากร)

The government body providing 2025 import value statistics for wine and sparkling wine.

Wine Australiaℹ️

The organization that confirmed Thailand is the largest wine market in ASEAN in July 2026.

Estella Co., Ltd.(บริษัท เอสเต็ลล่า จำกัด)

A Wine Mafia company importing Italian and Natural wines for the HORECA market.

Clos Monopole Co., Ltd.(บริษัท คลอสโมโนโพล จำกัด)

A Wine Mafia company specializing in wines from the Burgundy region of France.

Flying Zeroes Co., Ltd.(บริษัท ฟลายอิ้ง ซีร์โรส จำกัด)

A Wine Mafia company focusing on Grower Champagne from independent producers in the Champagne region.

The Wine Transportation Co., Ltd.(บริษัท เดอะ ไวน์ ทรานสปอร์ตเทชั่น จำกัด)

A Wine Mafia company managing temperature-controlled import and delivery systems.

Wine Mafia

A collective of wine experts specializing in premium wines from France and Italy.

Person

Ronawit Chulchart(รณวิษญ์ จุลชาต)

Founder and CEO of Estella, Clos Monopole, Flying Zeroes, and The Wine Transportation.

Place

France(ฝรั่งเศส)ℹ️

A country where Wine Mafia sources quality wines and champagne.

Italy(อิตาลี)ℹ️

A country where Wine Mafia sources quality wines.

Phuket(ภูเก็ต)ℹ️