Warning: TikTok Million-Baht Sales Profitless? YouTube is the Way Out.

MGR Online•General•10d ago

Reader Briefing

Digital marketing expert warns brands may face losses on TikTok and Shopee due to rising fees and intense competition, urging a strategic shift to YouTube for long-term sustainability.

•A digital marketing expert highlights significant profit erosion for brands on TikTok and Shopee due to increasing platform fees and competition.
•The expert advocates for brands to develop an 'Exit Strategy' from current platforms and focus on building a presence on YouTube.
•The shift to YouTube is proposed as a more sustainable long-term marketing approach with fairer advertising costs and better content longevity.
•High costs on TikTok, including platform fees, advertising, and taxes, can significantly reduce profits even on high-volume sales.

Overview

•An expert in live streaming and affiliate marketing revealed shocking truths about the TikTok and Shopee marketplaces.
•Platform fees on TikTok and Shopee are continuously increasing, leading to intense competition and potential brand losses.
•A Facebook user, 'Thanatip Mew,' shared their experience with live streaming and affiliate marketing.
•For a 100-baht product on TikTok, costs include 21 baht for platform fees, 20-25 baht for advertising, and 7 baht for tax, resulting in a significant portion of revenue being deducted.
•The expert warns that many brands are heading towards a loss-making situation and strongly recommends brands prepare an exit strategy before the end of the year.
•Brands are advised to focus on building YouTube channels to create long-term sustainability and avoid prohibitive costs from existing platforms.
•YouTube is recommended due to its algorithm that supports long-lasting content, lack of visibility restrictions, and fairer advertising costs compared to TikTok and Facebook.
•The expert believes that the government can control platform fees but suggests that platforms might respond by reducing visibility, forcing increased ad spending.

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Key Quotes

Thanatip Mew

"Sales might be high, but after deducting all costs, I believe brands are almost wiped out."

ยอดขายมันเยอะก็จริงแต่พอตัดต้นทุนทุกอย่าง ผมว่าแบรนด์แทบจะหมดตัว

Thanatip Mew

"People selling 1 million baht on TikTok are actually losing a lot of money."

คนขายของได้ 1 ล้าน ใน tiktokขาดทุนเยอะมาก

Thanatip Mew

"By the end of this year, we will definitely see many brands closing down."

ปลายปีนี้เราจะเห็น brand ต่างๆ พับกระเป๋าไปเยอะแน่นอน

Thanatip Mew

"For anyone thinking of leaving TikTok and Shopee, I've provided ideas. After closely working with digital platforms, I can say that now, marketers must find an exit strategy from TikTok. Staying will lead to ruin."

ใครที่คิดจะหนีจาก tiktok shopee ผมเขียนไอเดียให้แล้ว จากคนที่คลุกคลีกับ platform digital มานาน ผมขอบอกเลยว่า ถึงตอนนี้ใครเป็น marketing คุณต้องหา exit strategy ออกจาก tiktok ได้แล้ว อยู่ไปไม่รอดแน่ๆ

Key Entities

Organization

TikTokℹ️

A social media platform where brands are reportedly facing profit erosion due to high fees and competition.

Shopeeℹ️

An e-commerce platform where brands are reportedly facing profit erosion due to high fees and competition.

YouTubeℹ️

A video-sharing platform identified as a potentially more sustainable and cost-effective alternative for brands looking to build long-term marketing strategies.

WooCommerceℹ️

A platform used for building e-commerce websites, recommended for brands to link their YouTube shopping carts to.

Thaimart

An e-commerce platform suggested as an alternative for brands, mentioned in conjunction with Nott Salak Plus.

Nott Salak Plus

Mentioned in relation to the Thaimart platform, with the possibility of influencing YouTube partnerships.

Facebookℹ️

A social media platform described as having ineffective advertising and poor content delivery, making it a less desirable option for brands.

Person

Thanatip Mew

A Facebook user and expert in live streaming and affiliate marketing who shared insights on the challenges faced by brands on TikTok and Shopee.