WACOAL Launches WACOAL Designed by Proud Collection

MGR Online•Economy•13h ago

Reader Briefing

WACOAL has launched a new lingerie collection called "WACOAL Designed by Proud" designed by Proud Ornicha Krinchai.

•WACOAL collaborated with Proud Ornicha Krinchai for her first lingerie design project.
•The collection is inspired by 80s women's fashion, utilizing satin and lace.
•Hathairat Permpunthanalap served as the Creative Director for the collection.
•The products are available via the official website and nine specific Wacoal shops.

•WACOAL launched the "WACOAL Designed by Proud" collection designed by Proud Ornicha Krinchai.
•The collection follows the concept "Where feminine self-love meets comfort," blending 80s fashion with satin and lace.
•Suparnee Uiyyasetian stated that WACOAL aims to provide a space for creative and diverse fashion perspectives.
•Proud Ornicha Krinchai chose to pair romantic lace with elegant satin to reflect her identity and 80s fashion inspiration.
•Hathairat Permpunthanalap acted as the Creative Director to enhance the fashionista appeal of the collection.
•The collection includes bras with lace details, panties designed for mixing and matching, and sleepwear.
•WACOAL made the collection available at www.wacoal.co.th and nine physical shops including MBK and Terminal 21 Asok.

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Suparnee Uiyyasetian

"Wacoal wants to be a part of fashion and the expression of women's identity, and to provide special products and experiences for girls."

วาโก้อยากเป็นส่วนหนึ่งของแฟชั่นและการแสดงออกถึงตัวตนของผู้หญิง และเพื่อมอบสินค้าและประสบการณ์พิเศษให้กับสาวๆ

Proud Ornicha Krinchai

"Inspired by the charm of women's fashion in the 80s, an era that had sweetness, sexiness, and fun at the same time."

ได้แรงบันดาลใจจากเสน่ห์ของแฟชั่นผู้หญิงในยุค 80s ซึ่งเป็นยุคที่มีทั้งความหวาน ความเซ็กซี่ และความสนุกในเวลาเดียวกัน

A popular lingerie brand that launched the WACOAL Designed by Proud collection.

Thai Wacoal PCL(บมจ.ไทยวาโก้)

The public limited company operating the WACOAL brand.

Proud Ornicha Krinchai(พราว - อรณิชา กรินชัย)

A fashion enthusiast and the designer of the WACOAL Designed by Proud collection.

Suparnee Uiyyasetian(ดร.สุปราณี อุ่ยยะเสถียร)

Executive Director and Director of Digital Business at Thai Wacoal PCL.

Hathairat Permpunthanalap(แนนนิสต์ - หทัยรัตน์ เพิ่มพูนธนาลาภ)

A Thai creative and stylist who served as the Creative Director for the collection.