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Viu x iQIYI Bundle Southeast Asia Streaming Packages

Viu x iQIYI Bundle Southeast Asia Streaming Packages

MGR Online•Economy•2d ago

Reader Briefing

Viu and iQIYI partner to offer bundled streaming packages across Southeast Asia, integrating content from both platforms to enhance viewer choice and market presence.

  • •Viu and iQIYI International have announced a strategic partnership to launch bundled subscription packages in Southeast Asia.
  • •The collaboration aims to integrate a wide range of Asian content, including Korean, Chinese, and local productions, from both platforms into a single offering.
  • •The bundled packages will be available in Thailand, Indonesia, the Philippines, and Malaysia starting in the second half of 2026.
  • •This partnership seeks to enhance viewer choice, strengthen market positions, and create long-term value for both companies and the broader Asian entertainment industry.

Overview

  • •In the second half of 2026, Viu and iQIYI International will launch bundled membership packages in Thailand, Indonesia, the Philippines, and Malaysia.
  • •Viu and iQIYI International have partnered to offer bundled streaming packages in Southeast Asia.
  • •This collaboration aims to combine the strengths of both platforms, offering a wider selection of Asian content to viewers.
  • •Janice Lee, CEO of Viu, stated that the partnership strengthens their offering by aggregating quality content from both platforms.
  • •Yang Xianghua, President of iQIYI, highlighted that this partnership is a significant step by synergizing content strengths to increase viewer options.
  • •Subscribers will be able to access content from both Viu (Viu Original, Korean series, Chinese series) and iQIYI International (premium Chinese series, Southeast Asian originals) through the bundled package.
  • •Further details regarding the package, features, and supported devices will be announced soon.
  • •The bundled offering will provide viewers in key Southeast Asian markets with greater access to diverse Asian entertainment content.

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Key Quotes

Janice Lee
"“Asian content has always been the core of our viewers' interest. This collaboration with iQIYI International strengthens this aspect by aggregating quality content from both platforms into one package, enabling viewers in Thailand, Indonesia, the Philippines, and Malaysia to watch more quality stories from across Asia, accessing their favorite content from both platforms in a single package.”"
“คอนเทนต์เอเชียเป็นหัวใจสำคัญของสิ่งที่ผู้ชมของเราให้ความสนใจมาโดยตลอด การร่วมมือกับ iQIYI International ในครั้งนี้ช่วยเสริมความแข็งแกร่งในด้านดังกล่าว ด้วยการรวบรวมคอนเทนต์คุณภาพจากทั้งสองแพลตฟอร์มไว้ในแพ็กเกจเดียว เพื่อให้ผู้ชมในประเทศไทย อินโดนีเซีย ฟิลิปปินส์ และมาเลเซีย สามารถรับชมเรื่องราวคุณภาพจากทั่วเอเชียได้มากยิ่งขึ้น พร้อมเข้าถึงคอนเทนต์ที่ผู้ชมชื่นชอบจากทั้งสองแพลตฟอร์มในแพ็กเกจเดียว”
Yang Xianghua
"“Over the years, iQIYI International has grown in Southeast Asia by offering premium Chinese content alongside high-quality local content development. Launching this bundled membership package with Viu marks another significant step for our business in the region. Combining the content strengths of both platforms will increase choices for viewers and create long-term value for users, business partners, and Asia's entertainment industry.”"
“ตลอดหลายปีที่ผ่านมา iQIYI International ได้สร้างการเติบโตในเอเชียตะวันออกเฉียงใต้ผ่านการนำเสนอคอนเทนต์จีนระดับพรีเมียมควบคู่ไปกับการพัฒนาคอนเทนต์ท้องถิ่นคุณภาพสูง การเปิดตัวแพ็กเกจสมาชิกร่วมกับ Viu (วิว) นับเป็นอีกก้าวสำคัญของธุรกิจในภูมิภาคแห่งนี้ โดยการผสานจุดแข็งด้านคอนเทนต์ของทั้งสองแพลตฟอร์มเข้าด้วยกันจะช่วยเพิ่มทางเลือกให้กับผู้ชม พร้อมสร้างคุณค่าในระยะยาวให้แก่ผู้ใช้งาน พันธมิตรทางธุรกิจ และอุตสาหกรรมบันเทิงของเอเชีย”

Key Entities

Organization

Viu
A leading streaming platform in Southeast Asia, the Middle East, and South Africa, offering both ad-supported and premium subscription services.
iQIYI International
An online entertainment platform offering premium Asian content, accessible globally through its website and app, with a focus on Chinese series and films.
PCCWℹ️
A global company headquartered in Hong Kong with businesses in telecommunications, media, IT solutions, and investments, serving as the parent company of Viu.
PCCW Media Group
A division of PCCW Limited, overseeing media-related businesses including Viu and MOOV.
iQIYI(iQIYI (อ้ายฉีอี้))ℹ️
A leading online video entertainment provider in China, known for its AI-driven technology and extensive library of professional-quality content.
MOOV
A popular digital music streaming platform and live concert service in Hong Kong, also operated by Viu International Limited (Viu's parent company).
ViuTV
A free television channel in Hong Kong operated by HK Television Entertainment Company Limited, a PCCCW subsidiary.
PCCW Limitedℹ️
A global company headquartered in Hong Kong, with diverse business interests including telecommunications, media, IT solutions, real estate, and investments.

Person

Janice Lee(เจนิส ลี)
Chief Executive Officer of Viu and Managing Director of PCCW Media Group, who commented on the strategic partnership.
Yang Xianghua(หยาง เซียงหัว)
President of iQIYI, who provided insights on the company's growth in Southeast Asia and the significance of the Viu partnership.

Place

Thailand(ประเทศไทย)ℹ️
One of the key Southeast Asian markets where the bundled Viu and iQIYI subscription packages will be launched.
Indonesia(อินโดนีเซีย)ℹ️
A primary Southeast Asian market where the bundled Viu and iQIYI subscription packages will be available.
Philippines(ฟิลิปปินส์)ℹ️
A significant Southeast Asian country where the bundled Viu and iQIYI subscription packages will be rolled out.
Malaysia(มาเลเซีย)ℹ️
A Southeast Asian nation that will feature the bundled Viu and iQIYI subscription packages.