Veranda develops Lifestyle & Design Destination for Thai tourism

MGR Online•Economy•15h ago

Reader Briefing

Veranda Resort Public Company Limited is expanding its presence as a Lifestyle and Design Destination through a hybrid business model of hotels and luxury residences.

•Veranda Resort Public Company Limited uses a hybrid model combining recurring income from hotels with luxury residence sales.
•The company launched Veranda Resort Phuket Autograph Collection, the first Autograph Collection hotel in Phuket under Marriott International.
•Veranda Villas & Suites Phuket is expected to transfer ownership and recognize over 400 million baht in revenue in the second half of the year.
•Phawat Ongwasit forecasts strong growth for Thai tourism in the second half of 2026 driven by events in Bangkok, Pattaya, Chiang Mai, and Huahin.

Overview

•Veranda Resort Public Company Limited focuses on 'Lifestyle & Design Destination' concepts to attract repeat guests and create long-term asset value.
•Veranda Resort Public Company Limited opened Veranda Resort Phuket Autograph Collection in the Panwa-Ao Yon area of Phuket to target high-net-worth individuals.
•Veranda Resort Phuket Autograph Collection has achieved a 4.9-star rating on TripAdvisor and Google Review.
•Veranda Villas & Suites Phuket is projected to generate over 400 million baht in revenue from ownership transfers in the second half of the year.
•Phawat Ongwasit expects Bangkok to see increased occupancy and F&B revenue from hosting the World Bank meeting.
•Tomorrowland music festival is scheduled for December in Pattaya, which Phawat Ongwasit believes will attract quality tourists.
•Veranda Resort Public Company Limited is reducing reliance on Online Travel Agents (OTA) by increasing direct bookings via platforms like Xiaohongshu, WeChat, and Douyin.
•The V-Escape Pass membership program has successfully locked in over 5,000 room nights for use within one year.

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Key Entities

Person

Phawat Ongwasit(ภวัฒก์ องค์วาสิฏฐ์)

Chief Executive Officer of Veranda Resort Public Company Limited.

Organization

Veranda Resort Public Company Limited(บริษัท วีรันดา รีสอร์ท จำกัด (มหาชน))

A premium hotel, resort, and real estate development company in Thailand.

Marriott Internationalℹ️

The international hotel chain under which the Autograph Collection operates.

Marriott Bonvoyℹ️

The loyalty program of Marriott International used to attract global tourists.

World Bankℹ️

The organization hosting a meeting in Bangkok that will stimulate hotel and banquet revenue.

TripAdvisorℹ️

A review platform where Veranda Resort Phuket Autograph Collection has a 4.9-star rating.

Google Review

A review platform where Veranda Resort Phuket Autograph Collection has a 4.9-star rating.

Place

Phuket(ภูเก็ต)ℹ️

A Thai province and global lifestyle destination where Veranda Resort Phuket Autograph Collection is located.

Bangkok(กรุงเทพฯ)ℹ️

The city hosting the World Bank meeting which is expected to boost hotel occupancy.

Pattaya(พัทยา)ℹ️

The city hosting the Tomorrowland music festival in December.

Chiang Mai(เชียงใหม่)ℹ️

A tourism city maintaining growth from Chinese tourists.

Huahin(หัวหิน)ℹ️

A tourism city expected to benefit from the completion of construction on Rama 2 Road.