UOB and TAT Launch Travel Thailand Together Campaign

Khaosod•Economy•1d ago

Reader Briefing

UOB Thailand and the Tourism Authority of Thailand have partnered on the "UOB x TAT Travel Thailand Together" campaign to boost domestic spending.

•UOB Thailand and the Tourism Authority of Thailand (TAT) launched the "UOB x TAT Travel Thailand Together" campaign.
•The campaign offers UOB credit card holders 15% cashback for direct hotel bookings and special UOB x Snoopy premiums.
•Travel and hotel spending was among the top 5 highest spending categories for UOB Thailand credit card customers in the first half of 2026.
•The campaign registration is open from the current date until September 30.

Overview

•UOB Thailand announced a partnership with the Tourism Authority of Thailand (TAT) for the "UOB x TAT Travel Thailand Together" campaign.
•The Tourism Authority of Thailand (TAT) focuses on private sector cooperation to stimulate Thai tourists' travel and create economic circulation.
•UOB Thailand found that domestic travel and hotel spending ranked in the top 5 spending categories for credit card customers in the first half of 2026.
•Nithee Seeprae stated that the cooperation combines the strengths of both organizations to provide value and experiences to UOB credit card holders.
•UOB Thailand allows cardholders to use UOB Rewards points to receive 15% cashback on direct hotel payments within Thailand.
•UOB Thailand offers UOB x Snoopy collection premiums, including water glasses for spending 1,000 Baht and 20-inch suitcases for spending 50,000 Baht or more per sales slip.
•UOB credit card holders can receive benefits from the campaign from the current date until September 30.
•Cardholders can register for the campaign via the UOB TMRW application or via SMS.

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Key Quotes

Supornthip Pongsachumnankit

"The domestic travel and accommodation category remains one of the important spending categories for UOB credit card customers, reflecting that Thai tourism still has momentum from domestic purchasing power."

หมวดท่องเที่ยวและที่พักภายในประเทศยังเป็นหนึ่งในหมวดการใช้จ่ายสำคัญของลูกค้าบัตรเครดิตยูโอบี สะท้อนให้เห็นว่า การท่องเที่ยวไทยยังมีแรงส่งจากกำลังซื้อภายใน ประเทศ

Key Entities

Organization

UOB Thailand(ธนาคารยูโอบี ประเทศไทย)

A bank that partnered with TAT to launch a domestic tourism stimulation campaign.

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️

The organization partnering with UOB Thailand to promote domestic tourism and distribute income to local entrepreneurs.

Person

Supornthip Pongsachumnankit(นางสาวสุพรทิพย์ พงศาชำนาญกิจ)

Assistant Managing Director of the Credit Card Business at UOB Thailand.

Nithee Seeprae(นายนิธี สีแพร)

Deputy Governor for Marketing Communications of the Tourism Authority of Thailand.

Policy

Feel All the Feelings

A campaign theme under which tourists are encouraged to experience travel.