Understanding Sound Marks: From Laughter to Intellectual Property

Prachachat•General•3d ago

Reader Briefing

Thailand is enhancing intellectual property protection by registering 'sound marks,' following international trends and addressing AI-related risks.

•DJ Nui is among the first celebrities in Thailand to register 'laughter' as a sound mark, a form of intellectual property.
•The Department of Intellectual Property has been supporting the registration of non-traditional trademarks, including sound marks, for over 8 years.
•International examples like Taylor Swift registering her voice phrases highlight the growing value and need for protection of sound marks.

•The Department of Intellectual Property is promoting the registration of 'sound marks' as a form of intellectual property.
•The initiative aims to protect intellectual property in Thailand, particularly non-traditional trademarks, in response to digital market challenges and AI deepfakes.
•The Department of Intellectual Property emphasizes that 'sound' is a crucial element for marketing and branding in the digital age.
•The Department of Intellectual Property has amended the Trademark Act B.E. 1991 (as amended) to include provisions for the protection of sound marks.
•As of September 1, 2017, Thailand has received 494 sound mark applications, with 88.7% from domestic entrepreneurs.
•International artists like Taylor Swift have registered voice phrases as sound marks with the USPTO, demonstrating their commercial value.
•The registration of sound marks aims to create brand distinction, increase brand value, and enhance business credibility in a competitive market.
•The Department of Intellectual Property encourages Thai entrepreneurs and creators to protect their rights in sounds due to the increasing sophistication of AI in mimicking voices and creating realistic sounds.

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DJ Nui

"Laughter"

เสียงหัวเราะ

DJ Nui(ดีเจนุ้ย)

A celebrity in Thailand who registered 'laughter' as a sound mark.

Taylor Swift(เทย์เลอร์ สวิฟต์)ℹ️

An international artist who has registered voice phrases as sound marks with the USPTO.

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

The Thai government agency responsible for intellectual property protection and promoting sound mark registration.

Ministry of Commerce(กระทรวงพาณิชย์)

The ministry overseeing the Department of Intellectual Property in Thailand.

United States Patent and Trademark Office (USPTO)(สำนักงานสิทธิบัตรและเครื่องหมายการค้าสหรัฐฯ)ℹ️

The U.S. government agency responsible for granting patents and registering trademarks, where Taylor Swift registered her sound marks.

Trademark Act B.E. 1991(พระราชบัญญัติเครื่องหมายการค้า พ.ศ. 1991)

The foundational Thai law concerning trademarks, which has been amended to include provisions for sound marks.

Trademark Act (No. 2) B.E. 2000(พ.ร.บ. เครื่องหมายการค้า (ฉบับที่ 2) พ.ศ. 2000)

An amendment to the Trademark Act B.E. 1991, further expanding provisions for trademark protection.

Trademark Act (No. 3) B.E. 2016(พ.ร.บ. เครื่องหมายการค้า (ฉบับที่ 3) พ.ศ. 2016)

A key amendment to the Trademark Act B.E. 1991, specifically addressing the inclusion and criteria for sound mark registration.

Ministerial Regulation No. 5 (B.E. 2017)(กฎกระทรวง ฉบับที่ 5 (พ.ศ. 2017))

A regulation issued under the Trademark Act B.E. 1991, detailing the requirements for registering a sound mark.