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TrueMoney Launches Tap and Pay and 4 Key Strategies

TrueMoney Launches Tap and Pay and 4 Key Strategies

MGR Online•Economy•3d ago

Reader Briefing

TrueMoney introduces a 'Tap and Pay' feature and outlines four strategic pillars to enhance its PaymentTech leadership and digital financial services.

  • •TrueMoney launched 'Tap and Pay' which allows payments without credit cards via Bluetap and EDC machines.
  • •TrueMoney announced four strategies focusing on seamless payments, partner ecosystems, value-added benefits, and AI-driven intelligence.
  • •TrueMoney is establishing a Virtual Bank in accordance with the Bank of Thailand and Ministry of Finance framework.
  • •TrueMoney plans to expand Tap and Pay to over 50,000 points by September 2026 and MRT stations by Q4 2026.

Overview

  • •TrueMoney launched a 'Tap and Pay' feature allowing users to pay via the TrueMoney app without needing a linked credit card.
  • •During the trial period, more than 1.5 million people used the Tap and Pay feature for a total of over 5 million transactions.
  • •TrueMoney will open Tap and Pay services via EDC machines for Android users starting July 21, 2026.
  • •TrueMoney currently has more than 35 million registered users in Thailand.
  • •Monsinee Nakpanan stated that TrueMoney's four strategies involve seamless payment innovation, strong partner ecosystems, enhanced spending value, and AI-driven financial platforms.
  • •TrueMoney aims to expand service points to over 50,000 locations nationwide by September 2026.
  • •TrueMoney is discussing cooperation with Bangkok Expressway and Metro Company Limited (BEM) to launch Tap and Pay at MRT Blue and Purple line stations in Q4 2026.
  • •TrueMoney is in the process of establishing a Virtual Bank following the criteria of the Bank of Thailand and the Ministry of Finance.

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Key Quotes

Thanarat Thuvasu-jirek
"Since Blue Tap first launched at 7-Eleven and participating TrueMoney partner stores, it has received a good response, with over 1.5 million users tapping to pay."
นับจาก Blue Tap เปิดให้บริการครั้งแรกที่ร้าน 7-Eleven และร้านค้าพันธมิตรของทรูมันนี่ที่ร่วมรายการ ถือว่าได้รับการตอบที่ดี มีผู้ใช้งานมาแตะจ่ายแล้วมากกว่า 1.5 ล้านคน
Monsinee Nakpanan
"TrueMoney is on the payment system side, while the Virtual bank will handle deposits, which are already linkable and will lower our business costs."
ทรู มันนี่อยู่ในขาของระบบกาคชำระเงิน ส่วน Virtual bank จะทำหน้าที่รับฝากเงิน ซึ่งก็จะเป็นส่วนที่สามารถเชื่อมโยงกันได้อยู่แล้ว และจะทำให้เรามีต้นทุนที่ต่ำลงในการประกอบธุรกิจด้วย

Key Entities

Organization

TrueMoney(ทรูมันนี่)ℹ️
An electronic payment and digital financial service provider under Ascend Money.
Ascend Money(แอสเซนด์ มันนี่)
The parent company of TrueMoney.
Alipay+
A cross-border payment partner of TrueMoney.
7-Elevenℹ️
A partner store where the Blue Tap service was first launched.
Bangkok Mass Transit Authority (BMTA)(องค์การขนส่งมวลชนกรุงเทพ (ขสมก.))
A public transport provider with over 6,000 buses using TrueMoney EDC machines.
Bangkok Expressway and Metro Company Limited (BEM)(บริษัท ทางด่วนและรถไฟฟ้ากรุงเทพ จำกัด (มหาชน) (BEM))
The operator of MRT Blue and Purple lines currently discussing Tap and Pay integration with TrueMoney.
Bank of Thailand (BOT)(ธนาคารแห่งประเทศไทย(ธปท.))
The regulatory body overseeing the criteria for establishing Virtual Banks.
Ministry of Finance(กระทรวงการคลัง)ℹ️
The government body involved in the Virtual Bank licensing process.

Person

Monsinee Nakpanan(มนสินี นาคปนันท์)
Co-Managing Director of Ascend Money Company Limited.
Thanarat Thuvasu-jirek(ธนรัฐ ธุวสุจิเรข)
Business Director of TrueMoney Company Limited.

Place

Thailand(ประเทศไทย)ℹ️
The country where TrueMoney has over 35 million registered users.
Southeast Asia(เอเชียตะวันออกเฉียงใต้)ℹ️
The region where TrueMoney is continuously expanding its digital payment network.
Bangkok(กรุงเทพฯ)ℹ️
The city where BMTA buses operate using TrueMoney EDC machines.