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TrueID Launches DOODi Entertainment Brand

TrueID Launches DOODi Entertainment Brand

MGR Online•Economy•30m ago

Reader Briefing

TrueID launches DOODi by TrueID, a new entertainment brand focusing on creator-led content and business opportunities.

  • •TrueID introduced DOODi by TrueID, an entertainment brand with the slogan 'Chob Doo Tong Doo Di'.
  • •The brand focuses on curated content created in collaboration with leading creators.
  • •TrueID Advertising Solutions will act as a creative partner connecting brands with creators for campaigns.
  • •The initiative is part of the 'CO CREATE THE SERIES' strategy to establish TrueID as a Digital Ecosystem Hub.

Overview

  • •TrueID launched DOODi by TrueID to provide diverse content from leading creators and a space for new project development.
  • •DOODi by TrueID follows the previous launch of 'Ta Tang by TrueID', which focused on vertical series.
  • •TrueID Advertising Solutions implements the concept 'Don’t Just Run an Ad. Be Part of the Story' to connect brands with suitable creators.
  • •Winradit Kolamasenee stated that TrueID prioritizes domestic data processing, security standards, and PDPA compliance.
  • •The integration of TrueID's platform, technology, and network within the True and Charoen Pokphand Group ecosystem aims to connect content, communities, and business opportunities.
  • •DOODi by TrueID introduced original variety content including TRUE HAUNT, Pa Cheer Hea Lao, and TechBiz Update.
  • •DOODi by TrueID incorporates 'watch & earn' activities and ecosystem benefits for viewers.

Full article content is available on the original source.

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Key Quotes

Winradit Kolamasenee
"TrueID moves forward with the principle of 'Created by Thais, understanding Thais, for Thailand'."
ทรูไอดีเดินหน้าด้วยหลักการ ‘สร้างโดยคนไทย เข้าใจคนไทย เพื่อประเทศไทย’

Key Entities

Organization

TrueID(ทรูไอดี)
A digital platform aiming to be a Digital Ecosystem Hub connecting content, community, and business opportunities.
DOODi by TrueID
A new entertainment brand under TrueID that collaborates with leading creators to produce content.
TrueID Advertising Solutions
A creative partner service that connects brand partners with creators to develop content and campaigns.
Charoen Pokphand Group(เครือเจริญโภคภัณฑ์)ℹ️
An organization whose ecosystem is integrated with TrueID's network and technology.
Ta Tang by TrueID(ตาตั้ง by TrueID)
A vertical series brand launched by TrueID prior to DOODi by TrueID.

Person

Winradit Kolamasenee(วินท์รดิศ กลศาสตร์เสนี)
The Managing Director of TrueID.

Law

PDPA
The personal data protection regulation that TrueID adheres to for data protection.