TP Refinement expands Berwick and Own Brands for 400M target

MGR Online•Economy•10d ago

Reader Briefing

TP Refinement is restructuring its business model to focus on own brands and licensed brands to counter a slowing fashion market.

•TP Refinement plans to expand Berwick Official Stores to 7 branches by 2029.
•The company will merge TP Primary Apparel into TP Refinement to increase agility.
•A new menswear brand named Establishment will open its first branch at EmQuartier in November.
•TP Refinement targets total revenue of 400 million baht from Berwick and own brands within 2-3 years.

Overview

•TP Refinement is adjusting its model because high-priced Multi-Brand products are not suitable for long-term expansion and consumers are shifting toward Accessible Luxury.
•TP Refinement will merge TP Primary Apparel into TP Refinement to reduce administrative redundancy.
•TP Refinement opened the first Berwick Official Store in Thailand at Central Embassy with an investment of approximately 20 million baht.
•TP Refinement plans to expand Berwick to 7 branches by 2029 to increase accessibility across national landmarks.
•TP Refinement will open the first branch of the menswear brand Establishment at EmQuartier in November with an investment of approximately 15 million baht.
•TP Refinement targets 200 million baht in annual revenue from Berwick once 7 branches are established by 2029.
•TP Refinement expects the combined revenue of Berwick and its own brands to reach 400 million baht within 2-3 years.
•The combined sales of TP Refinement and TP Primary Apparel last year were approximately 140 million baht.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Quotes

Aphinan Nithivanich

"The company's original port structure focused on Multi-Brand stores, importing more than 30 foreign brands and acting as a retailer for foreign brands; from now on, we will focus on expanding Berwick branches and pairing brands."

โครงสร้างพอร์ตเดิมของบริษัทจะเน้นการทำร้านรูปแบบ Multi-Brand นำเข้าแบรนด์ต่างชาติมากกว่า 30 แบรนด์เข้ามาจำหน่าย ตลอดจนรับหน้าที่เป็นตัวแทนจำหน่าย (Retailer) ให้กับแบรนด์ต่างประเทศ จากนี้จะมุ่งขยายสาขาของ Berwick และโอนแบรนด์คู่กัน

Key Entities

Organization

TP Refinement(ทีพี รีไฟน์เม้นท์)

A company importing and distributing niche market classic menswear and footwear that is restructuring to focus on own brands and licenses.

TP Primary Apparel(ทีพี ไพรมารี่ แอพพาเรล)

A fashion business company that will be merged into TP Refinement.

Berwick

A premium leather shoe brand from Spain for which TP Refinement holds the exclusive license in Thailand.

Establishment

A new menswear clothing brand owned by TP Refinement.

Toula

A women's brand being continuously expanded by TP Refinement.

Person

Aphinan Nithivanich(อภินันท์ นิธิวานิช)

The Managing Director and executive of TP Refinement.

Place

Central Embassyℹ️

The location of the first Berwick Official Store in Thailand.

EmQuartierℹ️

The location where the first branch of Establishment will open in November.