Tourism Minister Launches Thai Tiew Thai Plus and Sets Revenue Goals

Thansettakij•Economy•2d ago

Reader Briefing

Minister Surasak Phancharoenworakul announced the 'Thai Tiew Thai Plus' project and set a long-term tourism revenue target of 3 trillion baht.

•The 'Thai Tiew Thai Plus' project is scheduled to officially launch on October 1
•The Thai government aims for total tourism revenue of 3 trillion baht within its 4-year term
•Tourism revenue in 2026 is expected to be similar to 2025, which was 2.7 trillion baht
•Minister Surasak Phancharoenworakul provided three main policies for the Tourism Authority of Thailand's 2027 action plan

•The 'Thai Tiew Thai Plus' project is expected to be presented to the Cabinet in September and launch on October 1
•Thailand expects 33 million foreign tourists in 2026, though the 2 trillion baht foreign revenue target may not be met due to slow recovery in high-spending East Asian markets
•The government targets total tourism revenue of 3 trillion baht within its 4-year term, with a projected revenue growth of at least 5% in 2027
•Minister Surasak Phancharoenworakul ordered the establishment of a joint public-private committee to develop year-round tourism destinations
•The Thai government maintains a neutral geopolitical stance and will revoke visas for individuals using Thailand as a space for symbolic conflict or violating Thai laws
•The government assesses that unrest in the southern border area near Malaysia will not severely impact the overall psychology of Malaysian tourists
•The government is coordinating with the Ministry of Finance to finalize the 'Thai Tiew Thai Plus' project details within the current week
•Minister Surasak Phancharoenworakul directed the Tourism Authority of Thailand to prioritize high-quality tourism over quantity and utilize AI for data-driven decision making

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Surasak Phancharoenworakul(สุรศักดิ์ พันธ์เจริญวรกุล)

The Minister of Tourism and Sports who announced tourism strategies and the 'Thai Tiew Thai Plus' project.

Ministry of Tourism and Sports(กระทรวงการท่องเที่ยวและกีฬา)ℹ️

The ministry responsible for overseeing tourism and sports, tasked with establishing a joint public-private committee.

Tourism Authority of Thailand(ททท.)ℹ️

The organization directed by the government to implement the 2027 action plan focusing on high-quality tourism and data-driven operations.

Ministry of Finance(กระทรวงการคลัง)ℹ️

The ministry collaborating with the Ministry of Tourism and Sports to finalize the 'Thai Tiew Thai Plus' project.

Cabinet(คณะรัฐมนตรี)

The government body to which the 'Thai Tiew Thai Plus' project will be proposed in September.

Thai Tiew Thai Plus(ไทยเที่ยวไทยพลัส)

A government project to stimulate domestic tourism scheduled to launch on October 1.

Koh Samui(เกาะสมุย)ℹ️

A major tourist destination where symbolic anti-Israel protests occurred.

Phuket(ภูเก็ต)ℹ️

A major tourist destination where symbolic anti-Israel protests occurred.

Malaysia(มาเลเซีย)ℹ️

The neighboring country whose tourists are affected by unrest in Thailand's southern border area.

Israel(อิสราเอล)ℹ️

The country targeted by symbolic protests in Thai tourist areas.