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Tops Spinoff Zone “LOOKS” Targets Standalone Health-Beauty Market

Tops Spinoff Zone “LOOKS” Targets Standalone Health-Beauty Market

MGR Online•Economy•18d ago

Reader Briefing

Central Retail is launching its beauty zone 'LOOKS' as a standalone specialty retail format, aiming for 10 new stores nationwide this year with the first opening on May 20, 2026, to tap into the growing health and beauty market.

  • •Central Retail's beauty zone 'LOOKS' is being spun off into standalone stores.
  • •The first standalone LOOKS store opens at Robinson Lifestyle Srisaman on May 20, 2026.
  • •The company plans to open 10 standalone LOOKS stores this year and aims for 100 more by 2028, reaching over 200 branches.
  • •The beauty market in Thailand is projected to grow significantly, reaching 290,000 million baht by 2034.

Overview

  • •By 2028, LOOKS plans to expand to a total of over 200 branches, with an aim to open 100 additional stores.
  • •Central Retail is launching 'LOOKS' as a standalone specialty beauty retail format.
  • •The first standalone LOOKS store will officially open at Robinson Lifestyle Srisaman on May 20, 2026.
  • •This expansion is driven by the megatrend of continuous growth in the beauty industry.
  • •The Thai beauty product market is valued at approximately 180,000 million baht in 2025 and is expected to reach 290,000 million baht by 2034.
  • •Tanawat Jirajariyavej stated that LOOKS will become a New Growth Engine for the business.
  • •Tops is also considering spinning off other product departments into new business units to increase sales potential, based on opportunity and favorable factors.
  • •Last year (2025), LOOKS achieved double-digit sales growth compared to the previous year, increasing confidence in its expansion strategy.

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Key Quotes

Pakwimon Satawetin
"“The launch of the new standalone 'LOOKS' expects customers to remember the LOOKS brand as a comprehensive expert in beauty and health products and as the first brand customers think of when purchasing products in this category.”"
“การเปิดตัว 'LOOKS' สแตนด์อโลนโฉมใหม่ในครั้งนี้ คาดหวังให้ลูกค้าจดจำแบรนด์ LOOKS ในฐานะผู้เชี่ยวชาญด้านผลิตภัณฑ์ความงามและการดูแลสุขภาพครบวงจร และเป็นแบรนด์ที่ลูกค้านึกถึงเป็นอันดับแรกเมื่อต้องการซื้อผลิตภัณฑ์ในกลุ่มดังกล่าว”
Pakwimon Satawetin
"“For the past 7 years, LOOKS has served as a health and beauty zone that meets comprehensive and convenient needs within Tops Supermarkets and Tops Daily nationwide.”"
“ตลอด 7 ปีที่ผ่านมา LOOKS ทำหน้าที่เป็นโซนสุขภาพและความงามที่ตอบโจทย์ความครบครันและสะดวกสบายภายในท็อปส์ ซูเปอร์มาร์เก็ต และท็อปส์ เดลี่ ทั่วประเทศ”

Key Entities

Organization

Tops(ท็อปส์)
A retail business under Central Retail, known for its supermarket and daily formats, which is spinning off its beauty zone 'LOOKS'.
LOOKS
A beauty and wellness retail brand, previously a zone within Tops, now being launched as a standalone specialty beauty store.
Central Retail(เซ็นทรัล รีเทล)
A retail conglomerate that owns the Tops supermarket chain and is expanding its beauty retail presence with the 'LOOKS' brand.
Tops Wine Cellar(ท็อปส์ ไวน์ เซลล่า)
A previously spun-off business unit from Tops, serving as a precedent for the 'LOOKS' standalone venture.

Place

Robinson Lifestyle Srisaman(โรบินสันไลฟ์สไตล์ ศรีสมาน)
The location of the first standalone 'LOOKS' beauty store, set to open on May 20, 2026.

Person

Tanawat Jirajariyavej(นายธนวัตร จิรจริยาเวช)
Managing Director of Central Food Retail Company Limited (Tops business under Central Retail), who commented on the strategy and vision for LOOKS.
Pakwimon Satawetin(นางพักธ์วิมล สตะเวทิน)
Assistant Managing Director of Retail Operations - LOOKS at Central Food Retail Company Limited, who detailed the expansion plans and store concept for LOOKS.