Tops Registers "Paste Anything to Discount" Copyright for Growth

MGR Online•Economy•5d ago

Reader Briefing

Tops has registered intellectual property for the "Paste Anything to Discount" campaign to drive sales growth through gamification.

•Tops registered intellectual property for the "Paste Anything to Discount" marketing campaign.
•The campaign's April–May 2026 period saw a 15% increase in spending per bill and 13% increase in new customers.
•Tops is launching "Tops Paste Anything to Discount Plus" from August 19 to September 30, 2026, to celebrate its 58th anniversary.
•The new campaign targets over 30% sales growth in the second half of the year through partnerships with over 200 brands.

•Tops registered intellectual property for the "Paste Anything to Discount" campaign to establish ownership of the concept and transition it into a Marketing Innovation.
•The campaign during April–May 2026 resulted in spending per bill growing by 15%, repeat purchase frequency increasing by 16%, participating customers increasing by 22%, and new customers increasing by 13%.
•Chakrit Chatupanyachotikul of Central Food Retail Company Limited stated that the campaign allows customers to choose which products to apply discounts to, creating a different experience from brand-determined promotions.
•Consumer behavior surveys show 90–97% of Thais across generations compare before buying, and 71% use AI to search for information and compare prices.
•Tops will run the "Tops Paste Anything to Discount Plus" campaign from August 19 to September 30, 2026, to mark the company's 58th anniversary.
•The "Tops Paste Anything to Discount Plus" campaign involves partnerships with over 200 brands, offering stickers for discounts up to 20% based on purchase value and Brand Sticker Discounts up to 30%.
•Tops targets the "Tops Paste Anything to Discount Plus" campaign to drive sales growth of over 30% in the second half of the year.
•Tops intends for the "Tops Paste Anything to Discount Plus" mechanism to serve as a model for other business formats and brands within Central Retail Food in the future.

Full article content is available on the original source.

Tops(ท็อปส์)

A retail company that registered intellectual property for the "Paste Anything to Discount" campaign.

Central Food Retail Company Limited(บริษัท เซ็นทรัล ฟู้ด รีเทล จำกัด)

The company where Chakrit Chatupanyachotikul serves as Deputy Managing Director.

A membership system used for accumulating rights in the Tops campaign.

Central Retail Food(เซ็นทรัล รีเทล ฟู้ด)

The group under which Tops operates and intends to expand the campaign model to other brands.

Chakrit Chatupanyachotikul(จักรกฤษณ์ จตุปัญญาโชติกุล)

Deputy Managing Director of Marketing, Public Relations, and Corporate Social Responsibility at Central Food Retail Company Limited.