Tops Registers Copyright for Sticker Campaign

Khaosod•Economy•6d ago

Reader Briefing

Tops has registered the intellectual property rights for its "Stick Anything to Discount" campaign and launched a "Plus" version to celebrate its 58th anniversary.

•Tops registered the marketing intellectual property rights for the "Stick Anything to Discount" campaign on August 20, 2026.
•Tops launched the "Tops Stick Anything to Discount Plus" campaign running from August 19 to September 30, 2026.
•The campaign involves partnerships with over 200 brands and offers discounts up to 30%.
•The company aims for 30% growth in campaign sales.

Overview

•Tops announced the registration of intellectual property rights for the "Stick Anything to Discount" campaign on August 20, 2026.
•During March–April 2026, the "Stick Anything to Discount" campaign increased average basket size by 15%, shopping frequency by 16%, and new customers by 13%.
•Tops utilizes a Customer Empowerment strategy and Gamification to allow customers to choose their own discounts.
•A study by the College of Management, Mahidol University (CMMU) found that 90–97% of Thai consumers consider purchases carefully, while 71% use AI for price comparisons.
•Tops launched "Tops Stick Anything to Discount Plus" from August 19 to September 30, 2026, to celebrate its 58th anniversary.
•The "Tops Stick Anything to Discount Plus" campaign partners with over 200 brands to provide discounts up to 30%.
•Tops plans to potentially expand the sticker campaign model to other brands within the Central Retail Food business group.

Full article content is available on the original source.

Read on Khaosod (Thai Version)

Source: Khaosod (Original)

View Original Article

Key Quotes

Mr. Chakkrit

"From past results, it is clear that the strategy of giving customers the power to choose, or Customer Empowerment, combined with a Gamification design mechanism, has led to a great response."

จากผลลัพธ์ที่ผ่านมาเราเห็นได้ชัดว่ากลยุทธ์การมอบอำนาจในการเลือกให้ลูกค้า หรือ Customer Empowerment ผนวกกับกลไกการออกแบบแคมเปญให้คนรู้สึกอยากมีส่วนร่วม แบบ Gamification ทำให้แคมเปญได้รับการตอบรับอย่างดี

Key Entities

Organization

Tops(ท็อปส์)

A retail brand under Central Retail celebrating its 58th anniversary.

Central Retail(เซ็นทรัล รีเทล)

The parent company of Tops.

College of Management, Mahidol University (CMMU)(วิทยาลัยการจัดการ มหาวิทยาลัยมหิดล (CMMU))

The institution that conducted the THAI SMARTSUMER 2026 study.

Tops Food Hall(ท็อปส์ ฟู้ด ฮอลล์)