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Tops partners with Casino Group to bring Monoprix to Thailand

Tops partners with Casino Group to bring Monoprix to Thailand

Thansettakij•Economy•6h ago

Reader Briefing

Central Retail Food has partnered with France's Casino Group to launch the Monoprix retail brand exclusively through Tops in Thailand.

  • •Central Retail Food launched Monoprix products at Tops Food Hall Central Park.
  • •The partnership introduces over 60 French food and chilled product items to the Thai market.
  • •Central Retail Food reported 16% sales growth in partner-imported goods for the year 2025.
  • •A 3-year expansion plan for 2026-2028 targets new partners from China, Hong Kong, Italy, and New Zealand.

Overview

  • •Central Retail Food partnered with Casino Group to exclusively sell the Monoprix brand via Tops in Thailand.
  • •The launch of Monoprix took place at the Discover France: From Parisian Breakfast to Elegant French Dinner event at Tops Food Hall Central Park.
  • •Central Retail Food currently maintains retail partner networks in over 9 countries with more than 10 partners and 15 exclusive brands.
  • •Sales of products under foreign retail partnerships grew by 16% in 2025.
  • •Central Retail Food plans to expand partnerships with new retail partners from China, Hong Kong, Italy, and New Zealand between 2026-2028.
  • •Central Retail Food intends to increase product groups from France and Australia to expand its exclusive portfolio.
  • •Monoprix entered the Thai market with over 60 items, including Brittany butter biscuits and Normandy fresh cream.
  • •ExtenC intends to gradually expand Monoprix product groups to meet Thai consumer interest in European lifestyles.

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Source: Thansettakij (Original)

Key Entities

Organization

Central Retail Food(เซ็นทรัล รีเทล ฟู้ด)
A company implementing a Global Partnership strategy to bring international retail brands to Thailand.
Casino Group(คาสิโน กรุ๊ป)ℹ️
A French retail group and partner of Central Retail Food.
Monoprix(MONOPRIX)ℹ️
A long-standing French retail brand with over 90 years of history now entering the Thai market.
Tops(ท็อปส์)
The retail channel used to exclusively distribute Monoprix products in Thailand.
ExtenC
The representative of Casino Group.

Place

Tops Food Hall Central Park(ท็อปส์ ฟู้ด ฮอลล์ เซ็นทรัล พาร์ค)
The location where the Monoprix launch event was held.

Person

Stephane Koum(สเตฟาน คูม)
Chief Executive Officer of Central Retail Food.
Erwan Ouard(แอร์วาน อูอาร์)
Managing Director for Middle East and Asia Pacific of ExtenC.