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Tim Cook steps down as Apple CEO; John Ternus to take over

Tim Cook steps down as Apple CEO; John Ternus to take over

Thansettakij•Economy•7d ago

Reader Briefing

Tim Cook is stepping down as Apple CEO on August 31, 2026, handing the role to John Ternus.

  • •Tim Cook will transition from CEO to Executive Chairman on August 31, 2026.
  • •John Ternus, Senior Vice President of Hardware Engineering, will become the new CEO on September 1.
  • •Under Tim Cook's leadership, Apple's market value grew from 350,000 million dollars to over 4 trillion dollars.
  • •Apple is currently focusing on AI development, including a new Siri integrated with Google's Gemini model.

Overview

  • •Tim Cook steps down as CEO of Apple on August 31, 2026.
  • •John Ternus will officially begin his tenure as CEO on September 1.
  • •Tim Cook will remain with Apple in the position of Executive Chairman.
  • •Apple's annual revenue increased from 108,000 million dollars in 2011 to 416,000 million dollars in 2025.
  • •Apple's stock increased by more than 2,000% from August 2011 to the most recent Monday.
  • •Apple transitioned from using Intel chips to Apple-designed silicon for Mac products.
  • •Apple plans to launch a new Siri powered by Google's Gemini model at the WWDC meeting in June.
  • •Apple is preparing to launch a foldable iPhone and smart glasses under the leadership of John Ternus.

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Key Quotes

Apple
"assist in some areas of the company, including working with policymakers around the world"
ช่วยเหลือในบางด้านของบริษัท รวมถึงการทำงานร่วมกับผู้กำหนดนโยบายทั่วโลก

Key Entities

Person

Tim Cook(ทิม คุก)ℹ️
The outgoing CEO of Apple who will transition to the role of Executive Chairman.
John Ternus(จอห์น เทอร์นัส)ℹ️
Apple's Senior Vice President of Hardware Engineering who will become the new CEO.
Steve Jobs(สตีฟ จอบส์)ℹ️
The person who hired Tim Cook in 1998 and appointed him as COO in 2005.

Organization

Appleℹ️
A technology company whose market value reached over 4 trillion dollars.
Googleℹ️
An AI competitor and provider of the Gemini model used in Apple's new Siri.
Microsoftℹ️
A competitor of Apple in the field of AI development.
OpenAIℹ️
An organization planning to launch AI-focused devices that Apple intends to compete with.
Intelℹ️
The chip provider Apple replaced with its own silicon for Mac products.
S&P 500ℹ️
A stock index used as a comparison for Apple's stock growth.