Three female entrepreneurs share business success stories

Thansettakij•Economy•17d ago

Reader Briefing

Three prominent Thai female entrepreneurs shared their life experiences and business strategies at the 'Shine Together' event.

•The event 'Shine Together' was organized by Thansettakij and The Mall at M Grand Hall, The Mall Lifestore Bangkapi.
•Jongjai Kitschawang discussed overcoming debt and expanding her fried pork business to 29 branches.
•Araya Lapvichitsit detailed transitioning her retail business to online sales and investing in real estate.
•Nopparat Kulhiran, a defense equipment production and maintenance executive, participated in the panel.

•Thansettakij and The Mall organized the "Shine Together" event at M Grand Hall, The Mall Lifestore Bangkapi.
•Jongjai Kitschawang shared that she overcame debt and family breakdown from over 20 years ago by starting a fried pork business with 8 kilograms of pork.
•Jongjai Kitschawang currently operates 29 branches of her fried pork business as a family-run enterprise without franchising.
•Araya Lapvichitsit shifted her retail business toward online sales and reduced personnel to increase profits due to changing consumer behavior.
•Araya Lapvichitsit reports monthly sales in the 8-9 figure range and follows a 70% investment and 30% cash reserve principle.
•Araya Lapvichitsit is investing 1,900 million baht in phase 3 of an apartment project consisting of 1,530 rooms on 20 rai of land without bank loans.
•Araya Lapvichitsit emphasizes that business should start small and grow steadily, and she prioritizes the best education for her children abroad.
•Nopparat Kulhiran, known as Madame Rot Thang, is an executive in the defense equipment production and maintenance business.

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Jongjai Kitschawang

"Must not create problems for society and help others as much as possible."

ต้องไม่สร้างปัญหาให้สังคม และช่วยเหลือผู้อื่นเท่าที่ทำได้

Araya Lapvichitsit

"Invest 70%, keep 30% in cash."

ลงทุน 70% เก็บเงินสด 30%

Jongjai Kitschawang(จงใจ กิจแสวง)

Owner of the fried pork business with 29 branches, also known as Je Jong.

Araya Lapvichitsit(อารยา ลาภวิชย์สิทธิ์)

Retail and real estate investor known as Je Leng Plaza.

Nopparat Kulhiran(นพรัตน์ กุลหิรัญ)

Executive of a defense equipment production and maintenance business, known as Madame Rot Thang.

Thansettakij(ฐานเศรษฐกิจ)

Co-organizer of the Shine Together event.

The Mall(เดอะมอลล์)

Co-organizer of the Shine Together event.

M Grand Hall The Mall Lifestore Bangkapi(M Grand Hall เดอะมอลล์ไลฟ์สโตร์ บางกะปิ)

The venue where the Shine Together event was held.