Thana Thien-achariya's 3 Formulas for Building Fans and Brands
Matichon•Economy•
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Source: Matichon (Original)
Key Quotes
"This era is the fans' era; it's very difficult for businesses without fans to survive."
ยุคนี้เป็นยุคแฟน ใครไม่มีแฟนยากมากในการทำธุรกิจ
"When we can frequently surprise them, fans will emerge, because truly, businesses won't survive without fans now."
เมื่อเราเซอร์ไพรส์ได้บ่อยๆ มันจะเกิดแฟน เพราะตอนนี้ไม่มีแฟนไม่รอดจริงๆ
"Humanize Brand, Character, Customer Journey, these are the 3 points."
Humanize Brand, Character, Customer Journey นี่คือ 3 ข้อ
Key Entities
Person
Thana Thien-achariya(ธนา เธียรอัจฉริยะ)
Co-founder of H.O.W. and speaker on building brand loyalty and fan engagement.
Organization
H.O.W.
Organization co-founded by Thana Thien-achariya, described as an 'academic club'.
Prachachat Turakij(ประชาชาติธุรกิจ)
Business newspaper in the Matichon Group, celebrating its 50th anniversary.
Matichon Group(มติชน)
Media conglomerate that includes the newspaper Prachachat Turakij.
LA GLACE
Brand cited as an example of successful fan building.
Maison Keeps
Brand cited as an example of successful fan building.
Yuedpao
Brand cited as an example of successful fan building.
State-owned postal service, presented as an example of a large brand with a humanized approach and good touchpoints.
National airline of Thailand, presented as an example of a large brand with a humanized approach and good touchpoints.
Juno Hair
Hair salon that Thana Thien-achariya is a fan of, praised for its secondary customer journey elements.
Tops Chaeng Wattana(ท็อปส์ แจ้งวัฒนะ)
Supermarket branch that provided excellent customer service by offering a box for purchases.
Ritz-Carltonℹ️
Hotel chain mentioned as an example of empowering employees to resolve customer issues.
Place
Paragon Hall, Siam Paragon(พารากอน ฮอลล์ สยามพารากอน)
Venue where the 'Thailand Next – THE SUCCESSOR' seminar was held.