Thailand Promotes Longevity Economy as New Tourism Engine

Matichon•Economy•19d ago

Reader Briefing

Thailand aims to transform its tourism sector into a Wellness and Longevity Hub to drive national economic growth.

•The 'NEW TOURISM NEW ECONOMY' seminar was held on August 5 at The Crystal Box, Gaysorn Tower, Bangkok.
•Supawut Saicheua proposed four guidelines to establish Thailand as a Wellness and Longevity Hub.
•Nithee Seeprae detailed the Tourism Authority of Thailand's (TAT) strategies to shift from quantity to quality tourism.
•The global wellness economy is valued at approximately 6.8 trillion US dollars.

•On August 5, Matichon editorial team organized the EXCLUSIVE MEETING 'NEW TOURISM NEW ECONOMY: Exploring Health Economy Opportunities to Flip the Future of Thai Tourism' at The Crystal Box, Gaysorn Tower, Bangkok.
•Supawut Saicheua noted that Thailand's Wellness Economy is approximately 42,700 million US dollars, or 7.6% of GDP.
•Supawut Saicheua proposed four key areas: focusing on life quality over tourism volume, ensuring tourist safety, transforming government agencies into facilitators, and increasing medical personnel and technology.
•Nithee Seeprae stated that the Tourism Authority of Thailand (TAT) is shifting its focus from tourist quantity to 'Quality Volume' and high-spending groups.
•Nithee Seeprae identified five 'Game Changers' for the industry: Life Economy, Subculture Economy, Night Economy, Circular Economy, and Platform Economy.
•The Tourism Authority of Thailand (TAT) will continue the 'Healing is the New Luxury' campaign from 2025 into 2026 and 2027.
•Nithee Seeprae projected that the wellness economy could grow to over 9.8 trillion US dollars by 2029.

Full article content is available on the original source.

Supawut Saicheua(ศุภวุฒิ สายเชื้อ)

Chairman of the National Economic and Social Development Council.

Nithee Seeprae(นิธี สีแพร)

Deputy Governor for Marketing Communications of the Tourism Authority of Thailand (TAT).

Tourism Authority of Thailand (TAT)(การท่องเที่ยวแห่งประเทศไทย (ททท.))

The agency responsible for driving Thailand's tourism market globally through 29 offices.

National Economic and Social Development Council(สภาพัฒนาการเศรษฐกิจและสังคมแห่งชาติ)

The organization whose chairman, Supawut Saicheua, presented on the Longevity Economy.

Matichon(มติชน)ℹ️

The editorial team that organized the EXCLUSIVE MEETING seminar.

Global Wellness Institute

The source of data regarding the 6.8 trillion US dollar global health economy value.

Food and Drug Administration(สำนักงานอาหารและยา)ℹ️

A government agency mentioned as needing to act as a facilitator for the private sector.

Ministry of Agriculture(กระทรวงเกษตรฯ)ℹ️

A government agency mentioned as needing to act as a facilitator to promote Thai herbs.

Ministry of Culture(กระทรวงมัฒนธรรม)ℹ️

The agency that the Tourism Authority of Thailand (TAT) may consult to adjust opening hours of historical sites.

The Crystal Box

The venue located on the 19th floor of Gaysorn Tower in Bangkok where the seminar took place.

Gaysorn Tower(อาคารเกษรทาวเวอร์)

The building where the 'NEW TOURISM NEW ECONOMY' seminar was held.

Bangkok(กรุงเทพฯ)ℹ️

The city where the seminar took place.