Thailand Post shifts to Lifestyle Logistics Brand at 144 years

MGR Online•Economy•22h ago

Reader Briefing

Thailand Post is transitioning from a traditional delivery service provider to a Lifestyle Logistics Brand through the POSTsible Next and RelationSHIFT strategies.

•Thailand Post is utilizing its 144-year network and community relationships to create value beyond parcel delivery.
•The organization is implementing two primary strategies: POSTsible Next and RelationSHIFT.
•Thailand Post aims to integrate physical networks with digital services to support businesses, communities, and the public.

Overview

•Thailand Post is facing intense market competition in terms of price, speed, and changing consumer behavior driven by e-commerce and digital technology.
•Thailand Post is implementing the RelationSHIFT strategy to transform existing community relationships into opportunities for services and growth.
•Thailand Post launched the ThailandPostMart platform to allow small entrepreneurs and community enterprises to enter the online market without GP fees.
•Dr. Danan Supatpan stated that the transition to 'Life Value' utilizes three strengths: Super Data, Super Channel, and Super Customer-Centric.
•Thailand Post is executing the POSTsible Next framework across four dimensions: Productivity, People, Planet, and Positive Impact.
•Thailand Post introduced Prompt Post to support the secure storage and use of digital documents.
•Thailand Post utilized postal workers for population data survey missions based on their local knowledge and trust.
•Thailand Post aims to evolve into a Companionship Navigator that guides people and businesses toward appropriate services and markets.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Entities

Organization

Thailand Post(ไปรษณีย์ไทย)ℹ️

A 144-year-old organization transitioning from a delivery service provider to a Lifestyle Logistics Brand.

Thailand Post Co., Ltd.(บริษัท ไปรษณีย์ไทย จำกัด)

The corporate entity of the national postal service provider in Thailand.

ThailandPostMart

A platform providing online market access for small entrepreneurs and community enterprises without GP fees.

Prompt Post

A service supporting the secure storage and usage of digital documents.

Person

Dr. Danan Supatpan(ดร.ดนันท์ สุภัทรพันธุ์)

Chief Executive Officer and President of Thailand Post Co., Ltd.

Asst. Prof. Dr. Ek Pattharathanakul(ผศ.ดร.เอกก์ ภทรธนกุล)

Director and Chairman of the Executive Board of Thailand Post Co., Ltd.

Policy

POSTsible Next

A framework integrating organizational potential to drive productivity, people, planet, and positive impact.

RelationSHIFT

A strategy to convert community relationships into new service opportunities and growth.