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Thailand Pavilion Opens at Cannes, Two Thai Films Selected

Thailand Pavilion Opens at Cannes, Two Thai Films Selected

Matichon•Economy•14d ago

Reader Briefing

Thailand's presence at the Cannes Film Festival highlights the nation's creative potential and promotes its film industry globally, offering incentives for foreign investment.

  • •Thailand opened its pavilion at the Cannes Film Festival to showcase Thai content and operators on the world stage.
  • •Two Thai films, '9 Temples to Heaven' and 'What do you seek in the dark?', were selected for screening at the festival.
  • •A 20% cash rebate incentive was announced for foreign companies investing in digital content production in Thailand.
  • •Government officials from Culture and Commerce ministries attended the opening, emphasizing the growth potential of Thailand's creative economy.

Overview

  • •Between May 12-23, 2026, the Thailand Pavilion was opened at the Cannes Film Festival in Cannes, France.
  • •Supajee Sumamtapan and Chabida Thai Seth officially opened the Thailand Pavilion at the Cannes Film Festival.
  • •The Thailand Pavilion aims to showcase Thai content and operators, pushing them onto the global stage, in order to expand the Thai film industry.
  • •Supajee Sumamtapan stated that Thailand's film industry is a creative industry with high potential for economic growth and job creation.
  • •Supajee Sumamtapan emphasized that participation in the Cannes Film Festival is crucial for increasing international recognition of Thai cinema.
  • •Two Thai films, '9 Temples to Heaven' and 'What do you seek in the dark?', were recognized for being selected to screen at the 79th Cannes Film Festival.
  • •Thailand announced a measure offering up to a 20% cash rebate for foreign companies that engage Thai digital content producers with contracts of at least 5 million THB.
  • •The Thai government aims to further promote the Thai film and video industry internationally and attract foreign investment in digital content production.

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Source: Matichon (Original)

Key Quotes

Supajee Sumamtapan
"Thailand's film and video industry is a creative industry with high potential that can generate economic added value, create income, and promote employment, linking to related industries."
อุตสาหกรรมภาพยนตร์และวีดิทัศน์ของไทยเป็นอุตสาหกรรมสร้างสรรค์ที่มีศักยภาพสูง สามารถสร้างมูลค่าเพิ่มทางเศรษฐกิจ สร้างรายได้ และส่งเสริมการจ้างงาน รวมถึงเชื่อมโยงไปสู่อุตสาหกรรมที่เกี่ยวข้อง
Supajee Sumamtapan
"Participating in the Cannes Film Festival is a significant step in promoting Thai cinema widely, building confidence among international partners, and continuously increasing opportunities for Thai works to gain international recognition."
การเข้าร่วมเทศกาลภาพยนตร์เมืองคานส์ถือเป็นก้าวสำคัญในการผลักดันอุตสาหกรรมภาพยนตร์ไทยให้เป็นที่รู้จักในวงกว้าง สร้างความเชื่อมั่นให้กับพันธมิตรต่างประเทศ และเพิ่มโอกาสให้ผลงานไทยได้รับการยอมรับในระดับนานาชาติอย่างต่อเนื่อง
Chabida Thai Seth
"Under the concept of 'Content Thailand,' through public-private partnerships to develop quality works and promote the Thai film industry on the international stage."
ภายใต้แนวคิด “Content Thailand” ผ่านความร่วมมือระหว่างภาครัฐและเอกชน เพื่อพัฒนาผลงานคุณภาพ และผลักดันอุตสาหกรรมภาพยนตร์ไทยสู่เวทีนานาชาติ

Key Entities

Person

Supajee-Chabida(ศุภจี–ชาบีดา)
Government officials who attended and opened the Thailand Pavilion at the Cannes Film Festival.
Jack - Watcharaphon Fookjaiy(แจ็ค – วัชรพล ฝึกใจดี)
Host of The Ghost Radio, who attended the opening of the Thailand Pavilion.
Mrs. Supajee Sumamtapan(นางศุภจี สุธรรมพันธุ์)
Deputy Prime Minister and Minister of Commerce, who presided over the opening of the Thailand Pavilion.
Ms. Chabida Thai Seth(นางสาวซาบีดา ไทยเศรษฐ์)
Minister of Culture, who spoke about the strategy to promote Thai cultural content globally.
Mr. Wutthikai Leevirapan(นายวุฒิไกร ลีวีระพันธุ์)
Permanent Secretary of the Ministry of Commerce, who attended the Thailand Pavilion opening.
Ms. Ranee Itharat(นางสาวรานี อิฐรัตน์)
Deputy Permanent Secretary of the Ministry of Culture, who attended the Thailand Pavilion opening.
Mrs. Yuthika Isarangkura Na Ayutthaya(นางยุถิกา อิศรางกูร ณ อุยธยา)
Director-General of the Department of Cultural Promotion, who attended the Thailand Pavilion opening.
Ms. Sunanta Kangwalkulkij(นางสาวสุนันทา กังวาลกุลกิจ)
Director-General of the Department of International Trade Promotion, who attended the Thailand Pavilion opening.

Place

Thailand Pavilion
The Thai exhibition space at the Cannes Film Festival, designed to showcase Thai content and operators.

Organization

The Ghost Radio
A radio program hosted by Jack - Watcharaphon Fookjaiy, whose host attended the event.
Ministry of Commerce(กระทรวงพาณิชย์)ℹ️
A government ministry involved in promoting Thai trade and industry, with its minister presiding over the Thailand Pavilion opening.
Ministry of Culture(กระทรวงวัฒนธรรม)ℹ️
A government ministry responsible for promoting Thai culture, whose minister spoke at the Thailand Pavilion event.
Ministry of Tourism and Sports(กระทรวงการท่องเที่ยวและกีฬา)ℹ️
A government ministry represented at the Thailand Pavilion opening, involved in promoting tourism and sports.
Ministry of Foreign Affairs(กระทรวงการต่างประเทศ)ℹ️
A government ministry represented at the Thailand Pavilion opening, involved in international relations.
Deadlineℹ️
A leading media outlet in the film and entertainment industry that collaborated with Thailand for a showcase event.

Law

Cash Rebate
An incentive measure offering up to 20% refund for foreign companies investing in Thai digital content production.