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Thailand launches SME support: "Krueng Khrueng" fertilizer, 500k e-coupons

Thailand launches SME support: "Krueng Khrueng" fertilizer, 500k e-coupons

Thairath•Politics•2d ago

Reader Briefing

Thailand's Ministry of Commerce launches comprehensive support package for SMEs and farmers, including e-commerce aid, discount coupons, and fertilizer subsidies.

  • •The Thai government, through the Ministry of Commerce, is rolling out a significant package to aid Small and Medium Enterprises (SMEs) and farmers.
  • •Key initiatives include integrating SMEs onto e-commerce platforms with reduced fees, offering 500,000 discount coupons, and implementing the 'Krueng Khrueng' (half-half) fertilizer subsidy program.
  • •These measures aim to boost domestic consumption, reduce cost of living, manage agricultural input costs, and support economic recovery in Thailand.

Overview

  • •On April 1, 2026, the Ministry of Commerce began implementing the 'Thai Help Thai' campaign, offering discounts on essential goods.
  • •Deputy Prime Minister Supachai Sucharutapan announced a new package to reduce the cost of living and support agricultural costs following a Cabinet meeting.
  • •The Ministry of Commerce is collaborating with at least 5 e-commerce platforms, including Shopee and TikTok, to support SME sales.
  • •500,000 discount coupons, each valued at 100 Baht, will be provided to consumers purchasing SME products online.
  • •The 'Krueng Khrueng' fertilizer project will be implemented in cooperation with the Ministry of Finance and Bank for Agriculture and Agricultural Cooperatives (BAAC).
  • •Farmers participating in the 'Krueng Khrueng' fertilizer project will have access to loans from BAAC at half the normal interest rate.
  • •The 'Green Flag Plus Fertilizer' project increases support to 300 Baht per bag for eligible farmers, totaling up to 2,100 Baht per household.
  • •Rising global urea fertilizer costs due to regional tensions necessitate these support measures for farmers.

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Source: Thairath (Original)

Key Quotes

Supachai Sucharutapan
"This is a continuation of what was announced in parliament and policies related to reducing the cost of living for the public, alongside managing agricultural costs."
เป็นการต่อยอดจากสิ่งที่ได้แถลงในรัฐสภาและนโยบายที่เกี่ยวข้องกับการลดค่าครองชีพของประชาชน ควบคู่กับการดูแลต้นทุนภาคการเกษตร
Supachai Sucharutapan
"It will expand to SMEs nationwide, bringing small operators into the system. If products are high quality and ready for sale, they can immediately connect to the nationwide retail network."
จะขยายไปสู่สินค้าเอสเอ็มอีทั่วประเทศ นำผู้ประกอบการรายเล็กเข้าสู่ระบบ หากสินค้ามีคุณภาพและพร้อมจำหน่ายจะสามารถเชื่อมโยงเข้าสู่เครือข่ายร้านค้าทั่วประเทศได้ทันที
Supachai Sucharutapan
"The Ministry of Commerce has partnered with at least 5 platforms, including Thailand Postmart, NexGen, Shopee, TikTok, and LINE, which will not charge commission fees (GP)."
กระทรวงพาณิชย์ได้ร่วมมือกับแพลตฟอร์มอย่างน้อย 5 แพลตฟอร์ม ได้แก่ Thailand Postmart, NexGen, Shopee, TikTok และ LINE ซึ่งจะไม่คิดค่าธรรมเนียม (GP)
Supachai Sucharutapan
"This price freeze may only be maintained for a period. Therefore, the Ministry of Commerce has launched the 'Green Flag Plus Fertilizer' project to alleviate the impact of rising costs."
การตรึงราคาดังกล่าวอาจดำเนินการได้ในระยะหนึ่ง กระทรวงพาณิชย์จึงได้ดำเนินโครงการ “ปุ๋ยธงเขียวพลัส” เพื่อบรรเทาผลกระทบด้านต้นทุนที่มีแนวโน้มสูงขึ้น

Key Entities

Person

Supachai Sucharutapan(ศุภจี สุธรรมพันธุ์)
Deputy Prime Minister and Minister of Commerce of Thailand, announcing SME and farmer support initiatives.
Aekniti Nitithanprapas(เอกนิติ นิติทัณฑ์ประภาศ)
Deputy Prime Minister and Minister of Finance of Thailand, involved in the 'Krueng Khrueng' fertilizer project.
Siripong Angkasakulkiat(สิริพงศ์ อังคสกุลเกียรติ)
Deputy Minister of Transport of Thailand, present at the announcement.
Mr. Sihasak Phuangketkeaw(นายสีหศักดิ์ พวงเกตุแก้ว)
Deputy Prime Minister and Minister of Foreign Affairs, monitoring the release of ships in the Strait of Hormuz.

Organization

Cabinet(คณะรัฐมนตรี)
The Thai government body that approved the economic support packages.
Ministry of Commerce(กระทรวงพาณิชย์)
The government ministry leading the implementation of SME and farmer support initiatives.
Thailand Postmart
An e-commerce platform collaborating with the Ministry of Commerce to support SMEs.
NexGen
An e-commerce platform collaborating with the Ministry of Commerce to support SMEs.
Shopeeℹ️
An e-commerce platform collaborating with the Ministry of Commerce to support SMEs.
TikTokℹ️
A social media and e-commerce platform collaborating with the Ministry of Commerce to support SMEs.
LINEℹ️
A messaging and e-commerce platform collaborating with the Ministry of Commerce to support SMEs.
Bank for Agriculture and Agricultural Cooperatives (BAAC)(ธนาคารเพื่อการเกษตรและสหกรณ์การเกษตร)
A financial institution providing loans to farmers participating in the 'Krueng Khrueng' fertilizer project.
Ministry of Agriculture and Cooperatives(กระทรวงเกษตรและสหกรณ์)
A government ministry involved in sourcing additional fertilizer raw materials and adjusting fertilizer formulas.
Ministry of Finance(กระทรวงการคลัง)
A government ministry collaborating on the 'Krueng Khrueng' fertilizer project.
Ministry of Industry(กระทรวงอุตสาหกรรม)
A government ministry mentioned in relation to product standards (TIS mark) for SMEs.
Ministry of Public Health(กระทรวงสาธารณสุข)
A government ministry mentioned in relation to product standards (FDA approval) for SMEs.
Ministry of Education(กระทรวงศึกษาธิการ)
A government ministry collaborating on the sale of educational materials to reduce parental burden.
Ministry of Defence(กระทรวงกลาโหม)
A government ministry collaborating on rural market initiatives.
Ministry of Justice(กระทรวงยุติธรรม)
A government ministry collaborating on rural market initiatives.
Ministry of Energy(กระทรวงพลังงาน)
A government ministry collaborating on rural market initiatives, utilizing fuel stations as retail points.
Department of Corrections(กรมบังคับคดี)
An agency that will receive agricultural products purchased through the 'market-leading purchase' scheme.
Military(ทหาร)
An entity that will receive agricultural products purchased through the 'market-leading purchase' scheme.
Department of Agriculture(กรมวิชาการเกษตร)
A government department providing information on fertilizer formulas suitable for different soil types.
Land Development Department(กรมพัฒนาที่ดิน)
A government department providing information on fertilizer formulas suitable for different soil types.
Agricultural Cooperatives(สหกรณ์การเกษตร)
Cooperatives involved in distributing fertilizer purchased for the 'Krueng Khrueng' project to farmers.
Ministry of Higher Education, Science, Research and Innovation(กระทรวงการอุดมศึกษา วิทยาศาสตร์ วิจัยและนวัตกรรม)
A ministry involved in discussions to improve research accuracy for fertilizer development.

Policy

Thai Help Thai(ไทยช่วยไทย)
A campaign launched by the Ministry of Commerce to offer discounts on essential goods.
Krueng Khrueng Fertilizer(ปุ๋ยคนละครึ่ง)
A government subsidy project for fertilizer, co-funded by the government and farmers.
Green Flag Plus Fertilizer(ปุ๋ยธงเขียวพลัส)
A fertilizer support program for farmers, offering increased subsidies and benefits.

Place

Strait of Hormuz(ช่องแคบฮอร์มุส)ℹ️
A strategic waterway where cargo ships carrying urea fertilizer are reportedly stuck, impacting supply.
Malaysia(มาเลเซีย)ℹ️
A country from which alternative sources of fertilizer imports are being sought.
Brunei(บรูไน)ℹ️
A country from which alternative sources of fertilizer imports are being sought.