Thailand expands entertainment market in Brazil and Mexico

Post Today•Economy•4d ago

Reader Briefing

The Department of International Trade Promotion led 15 Thai companies to conduct business matching in Brazil and Mexico, resulting in trade negotiations valued at approximately 651.54 million baht.

•DITP led 15 Thai companies to Sao Paulo, Brazil, and Mexico City, Mexico, from July 27 to August 8, 2026.
•Business matching resulted in 337 pairs from 39 companies in the content and entertainment industry.
•Total negotiation value reached over 19.16 million USD, or approximately 651.54 million baht.
•The initiative focused on licensing, distribution, co-production, and building business networks.

Overview

•DITP organized business matching and networking activities in Sao Paulo, Brazil, and Mexico City, Mexico, between July 27 and August 8, 2026.
•The mission achieved 337 business matching pairs with a total negotiation value of 19.16 million USD, approximately 651.54 million baht.
•Negotiations in Brazil totaled 147 pairs valued at 11.58 million USD (approximately 393.65 million baht), while Mexico totaled 190 pairs valued at 7.59 million USD (approximately 257.89 million baht).
•DITP led Thai representatives to meet with companies such as Globo, Globoplay, SBT, Band, Telecine, and Gullane in Brazil, and TelevisaUnivision, Sony Pictures, Endemol, and Grupo Imagen in Mexico.
•Sunanta Kangwalkulkij stated that localization, such as Spanish dubbing and subtitling, is critical due to language and cultural differences in Latin America.
•DITP visited Omelete & Co., SBT TV, Gullane, and Band TV in Brazil, and Estudios Churubusco and IN SYNC Creative Hub in Mexico to study market structures.
•DITP plans to deepen the market in Brazil via pop culture and CCXP, and focus on market building and Spanish localization in Mexico.
•DITP plans to continuously bring Thai artists and actors to target markets through artist showcases, fan activities, and Thai festivals.

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Key Entities

Organization

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)

The agency responsible for expanding Thai content industry markets into Latin America.

DITP

An abbreviation for the Department of International Trade Promotion.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The parent ministry of the Department of International Trade Promotion.

Globo

A Brazilian company involved in broadcasting and streaming.

Globoplayℹ️

A Brazilian streaming service provider.

SBT

A Brazilian company involved in broadcasting.

Band

A Brazilian company involved in broadcasting.

Telecineℹ️

A Brazilian content distribution company.

Gullaneℹ️

A Brazilian production company.

TelevisaUnivisionℹ️

A major entertainment company in Mexico.

Sony Picturesℹ️

A company participating in business matching in Mexico.

Endemolℹ️

A production company participating in business matching in Mexico.

Grupo Imagenℹ️

A media company participating in business matching in Mexico.

Omelete & Co.

A company in Brazil visited by the Thai delegation to study market structure.

SBT TV

A Brazilian television entity visited by the Thai delegation.

Band TV

A Brazilian television entity visited by the Thai delegation.

Estudios Churubuscoℹ️

A Mexican entity visited by the Thai delegation to study production and post-production.

IN SYNC Creative Hub

A Mexican entity visited by the Thai delegation to study localization.

Place

Brazil(บราซิล)ℹ️

A target market in Latin America where 147 business matching pairs occurred.

Mexico(เม็กซิโก)ℹ️

A target market in Latin America where 190 business matching pairs occurred.

Sao Paulo(นครเซาเปาโล)ℹ️

The city in Brazil where business matching activities were held.

Mexico City(กรุงเม็กซิโกซิตี้)ℹ️

The city in Mexico where business matching activities were held.

Person

Sunanta Kangwalkulkij(สุนันทา กังวาลกุลกิจ)

Director General of the Department of International Trade Promotion.

Suphajee Suthamphan(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce.