ThaiBev highlights non-alcoholic drinks, solidifies ASEAN beverage leadership
MGR Online•Economy•
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Source: MGR Online (Original)
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Key Quotes
"The non-alcoholic beverage business group continues to focus on product innovation to meet the lifestyle of new consumers, confident in the growth potential of brands in international markets."
กลุ่มธุรกิจเครื่องดื่มไม่มีแอลกอฮอล์ยังคงมุ่งพัฒนานวัตกรรมผลิตภัณฑ์อย่างต่อเนื่อง เพื่อตอบรับไลฟ์สไตล์ผู้บริโภครุ่นใหม่ พร้อมเชื่อมั่นในศักยภาพการเติบโตของแบรนด์ในตลาดต่างประเทศ
Key Entities
Organization
A leading integrated beverage business in ASEAN, showcasing its non-alcoholic beverage portfolio.
Non-alcoholic Beverage Business Group(กลุ่มธุรกิจเครื่องดื่มไม่มีแอลกอฮอล์)
A business unit within ThaiBev focused on developing and marketing non-alcoholic beverages.
The parent company of ThaiBev.
Oishi Green Tea(โออิชิ กรีนที)
A leading ready-to-drink tea brand under ThaiBev, which launched new flavors and products at the event.
est(เอส)
A carbonated soft drink brand targeting Gen Z, which launched new products and an event series.
The governing body for basketball in Thailand, which partnered with 'est' for a youth league.
Crystal(คริสตัล)
A water brand under ThaiBev that is promoting sustainability through its packaging and "Tethered Caps".
100 Plus(100 พลัส)
A health-focused beverage brand under ThaiBev that launched a new protein drink for active consumers.
Person
Suporn Denpaisarn(สุภรณ์ เด่นไพศาล)
Senior Executive Director, President of the Non-Alcoholic Beverage Business Unit, Thailand at ThaiBev.
Place
The venue hosting the THAIFEX – Anuga Asia 2026 exhibition.
Product
Oishi Icy Jell-To Honey Lemon Green Tea flavor(Oishi Icy Jell-To รสชาเขียวน้ำผึ้งมะนาว)
A new type of ice cream product launched by Oishi, expanding on their popular flavors.
Oishi Chakulza(โออิชิ ชาคูลล์ซ่า)
A green tea soda product from Oishi that has updated its label design and introduced a new flavor.
Peachie Pop(พีชชี่ป๊อบ)
The new flavor of Oishi Chakulza, described as a peach-flavored green tea soda.
est Shoot Salty Lemonade
A new low-sugar, vitamin-enriched lemonade-flavored carbonated drink from 'est'.
est Glow Edition
A line of four glowing carbonated drinks in different fruit flavors launched by 'est'.
100 Plus Pro(100 พลัส โปร)
A new refreshing drink with clear protein, vitamins, and BCAAs launched by '100 Plus' to aid muscle recovery.
Policy
Tethered Caps
A sustainable packaging innovation ('Tethered Caps') introduced by Crystal to reduce plastic waste.
Crystal Save the Blue Area(คริสตัล เซฟพื้นที่สีฟ้า)
The slogan and concept associated with Crystal's sustainability initiatives, focusing on reducing plastic waste and promoting recycling.