Thai Snack Manufacturers Launch Q3 Promotions Amid Sluggish Spending

Matichon•Economy•1d ago

Reader Briefing

Thai snack producers are implementing aggressive marketing campaigns in the third quarter to counteract weak consumer purchasing power.

•Sri Nanaporn Marketing Public Company Limited launched a collaboration with Sony Pictures for the Bento brand.
•URC (Thailand) Company Limited introduced Jack and Jill Chikki snacks targeting Gen Z consumers.
•The advertising industry estimates spending on Q3 promotions will exceed 1,000 million baht.

•Sri Nanaporn Marketing Public Company Limited partnered with Sony Pictures for the Bento x SPIDER-MAN: BRAND NEW DAY campaign.
•The film SPIDER-MAN: BRAND NEW is scheduled for nationwide release on July 30.
•The Bento promotional campaign for prizes runs from the current date until August 20, 2026.
•Wiroj Wachiradechkul expects the campaign to increase sales growth to 20%, compared to 5% growth without promotions.
•Wiroj Wachiradechkul suggested the Ministry of Finance extend tourist visas and create incentives for travel to Thailand.
•URC (Thailand) Company Limited reports the total Thai snack market value exceeds 30,000 million baht.
•URC (Thailand) Company Limited launched Jack and Jill Chikki snacks with a target first-year sales figure exceeding 100 million baht.
•The advertising industry views the surge in Q3 promotions as a reflection of sluggish purchasing power and high competition.

Full article content is available on the original source.

Wiroj Wachiradechkul

"Overall purchasing power has not fully recovered, reflected in sales and profits affected by high costs and consumer spending caution."

กำลังซื้อโดยรวมยังไม่ฟื้นตัวได้เต็มที่ สะท้อนได้จากยอดขายและกำไร ที่ได้ผลกระทบจากต้นทุนสูง และการระมัดระวังใช้จ่ายของผู้บริโภค

Wiroj Wachiradechkul(วิโรจน์ วชิรเดชกุล)

Deputy Managing Director of Domestic Business at Sri Nanaporn Marketing Public Company Limited.

Thanan Suwannarak(ฐานันท์ สุวรรณรักษ์)

Vice President and General Manager of Thailand at URC (Thailand) Company Limited.

Sri Nanaporn Marketing Public Company Limited(บริษัท ศรีนานาพร มาร์เก็ตติ้ง จำกัด (มหาชน))

A manufacturer and distributor of the Bento snack brand.

Sony Pictures(โซนี่ พิคเจอร์ส)ℹ️

A partner in the Bento x SPIDER-MAN: BRAND NEW DAY campaign.

Ministry of Finance(กระทรวงการคลัง)ℹ️

The government body Wiroj Wachiradechkul urged to provide visa extensions and tourist incentives.

URC (Thailand) Company Limited(บริษัท ยูอาร์ซี (ประเทศไทย) จำกัด)

A manufacturer and distributor of snack products including Jack and Jill Chikki.

Thailand(ประเทศไทย)ℹ️

The location of the snack market and where the promotional campaigns are occurring.