Thai SELECT Logo Awarded to Thai Rice House in Fujian

Khaosod•Economy•9d ago

Reader Briefing

The Department of International Trade Promotion awarded the Thai SELECT logo to Thai Rice House in Xiamen, Fujian Province, China.

•Surinthorn Sunthornsan awarded the Thai SELECT logo to Thai Rice House at the MIXC shopping mall in Xiamen.
•Thai Rice House is a Thai restaurant brand established in 2004 with over 50 branches across China.
•The event included cooking demonstrations and the promotion of a special durian sticky rice menu to local influencers.
•Thai Rice House partners with Charoen Pokphand (CP) to purchase 250 tons of Thai jasmine rice annually.

•Surinthorn Sunthornsan, Deputy Director-General of the Department of International Trade Promotion, presided over the Thai SELECT logo awarding ceremony for Thai Rice House at MIXC shopping mall in Xiamen, Fujian Province, People's Republic of China.
•Lin Zhi Hao, an executive of Thai Rice House, represented the restaurant in receiving the award.
•The event was organized by the Thai Trade Center in Xiamen and attended by over 20 local influencers to build confidence in Thai food standards in the Chinese market.
•Thai Rice House was established in 2004 and currently operates more than 50 branches across the People's Republic of China.
•Surinthorn Sunthornsan and Vicharn Phumsub, head chef of Thai Rice House, demonstrated the preparation of Som Tum Thai and Tom Yum Goong.
•Thai Rice House uses quality ingredients from Thailand, some transported by air, to maintain the authenticity and taste of Thai food.
•The event featured a special 'durian sticky rice' menu to leverage the popularity of mango sticky rice and promote Thai durian to Chinese consumers.
•The activity aims to expand awareness of Thai food, ingredients, and fruits through local influencers to increase trade opportunities for Thai food products in China.

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Surinthorn Sunthornsan(สุรินทร สุนทรสนาน)

Deputy Director-General of the Department of International Trade Promotion.

Lin Zhi Hao(หลิน จื้อหาว)

Executive of Thai Rice House.

Vicharn Phumsub(วิชาญ พุ่มทรัพย์)

Head chef of Thai Rice House.

Department of International Trade Promotion(กรมการส่งเสริมการค้าระหว่างประเทศ)

The agency responsible for awarding the Thai SELECT logo and promoting Thai trade.

Thai Rice House

A Thai restaurant brand established in 2004 with over 50 branches in China.

Thai Trade Center in Xiamen(สำนักงานการส่งเสริมการค้าในต่างประเทศ ณ เมืองเซี่ยเหมิน)

The organizer of the Thai SELECT logo promotion activity in Xiamen.

Charoen Pokphand (CP)(เครือครัวเจริญโภคภัณฑ์)

The partner that supplies 250 tons of jasmine rice per year to Thai Rice House.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government ministry that provides the Thai SELECT logo.

Fujian Province(มณฑลฝูเจี้ยน)ℹ️

The province in the People's Republic of China where the event took place.

People's Republic of China(สาธารณรัฐประชาชนจีน)ℹ️

The country where Thai Rice House operates its branches.

Xiamen(เมืองเซี่ยเหมิน)ℹ️

The city where the Thai Rice House branch at MIXC mall is located.

MIXC Shopping Mall(ห้างสรรพสินค้า MIXC)

The location of the Thai Rice House branch that received the award.