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Thai Pet Economy Booms Toward 100 Billion Baht Market

Thai Pet Economy Booms Toward 100 Billion Baht Market

Prachachat•Economy•7m ago

Reader Briefing

The Thai pet market is experiencing rapid growth driven by the 'Pet Humanization' trend and is expected to exceed 100 billion baht by 2026.

  • •ttb analytics forecasts the Thai pet market value at 92 billion baht in 2025, potentially surpassing 100 billion baht in 2026.
  • •Thailand has become the world's second-largest exporter of pet food, following Germany, with a global market share of approximately 10%.
  • •The market is shifting toward premiumization and integrated services, including pet hotels, insurance, and specialized care.
  • •i-Tail Corporation (ITC) aims for organic growth of 1 billion US dollars by 2030.

Overview

  • •ttb analytics expects the Thai pet market to reach 92 billion baht in 2025 with a 13.2% expansion.
  • •The growth is driven by 'Pet Humanization,' where pets are treated as family members, increasing average annual care costs to 50,500 baht per pet.
  • •In 2025, the pet food segment is the largest market group with a value of 62.4 billion baht.
  • •Thailand is the second-largest global exporter of pet food, exporting over 3.28 billion US dollars in 2025.
  • •i-Tail Corporation (ITC) utilizes its i-Cattery research center and AI to develop nutritional formulas and expand via M&A, such as acquiring Phelps Pet Products in the US.
  • •Kanchai Kamnerdploy and Nopparat Malaivong launched the MONSTER LAB brand on November 2, 2026, focusing on technology-driven pet care.
  • •Pet services are diversifying into 'Pet Hospitality,' including specialized pet hotels, cat sitters, and comprehensive pet insurance.
  • •Petheria launched the 'Run for Kibble' viral campaign to transform exercise into pet food donations and promote pet welfare.

Full article content is available on the original source.

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Source: Prachachat (Original)

Key Quotes

Monster Lab
"Dogs won't eat, cats won't eat, it must be MONSTER LAB!"
หมาไม่แดก แมวไม่แดก ต้อง MONSTER LAB!

Key Entities

Organization

ttb analytics(ศูนย์วิเคราะห์เศรษฐกิจ ทีทีบี)
An economic analysis center providing forecasts and data on the Thai pet market.
Euromonitor Internationalℹ️
A global research firm providing projections for the global pet care market.
Rover
An entity that released the 2025 True Cost of Pet Parenthood report.
Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)
A government agency under the Ministry of Commerce responsible for promoting Thai exports.
DITP
The abbreviated name for the Department of International Trade Promotion.
Ministry of Commerce(กระทรวงพาณิชย์)ℹ️
The Thai government ministry overseeing the Department of International Trade Promotion.
i-Tail Corporation(บริษัท ไอ-เทล คอร์ปอเรชั่น จำกัด (มหาชน))
A pet food producer and distributor under the Thai Union Group.
ITC
The abbreviated name for i-Tail Corporation.
Thai Union Group(ไทยยูเนี่ยน กรุ๊ป)ℹ️
The parent company of i-Tail Corporation.
i-Cattery
A research center in Thailand certified by AAALAC for animal welfare used to test pet food taste.
Phelps Pet Products
A US-based company acquired by ITC with factories in Illinois and Wisconsin.
Monster Lab Co., Ltd.(บริษัท มอนสเตอร์ แล็บ จำกัด)
A company that launched the MONSTER LAB pet food brand.
MONSTER LABℹ️
A pet food brand using GLYCO-SOS and NMG technology.
Pawtry Co., Ltd.(บริษัท พาว์ ทรี่ จำกัด)
A pet service business also known as Pawtry Thailand.
Petheria
A Thai premium pet food brand that launched the 'Run for Kibble' campaign.

Person

Surintorn Suntornsanan(สุรินทร สุนทรสนาน)
The Deputy Director-General of the Department of International Trade Promotion.
Roy Chan(รอย ชาน)ℹ️
The Chief Executive Officer of ITC.
Kanchai Kamnerdploy(กรรชัย กำเนิดพลอย)ℹ️
A news announcer and presenter who co-founded the MONSTER LAB brand.
Nopparat Malaivong(นพรัตน์ มาลัยวงค์)
The founder and CEO of Monster Lab Co., Ltd.
Patcharanan Thattiyakul(พัชรนันท์ ทัตติยกุล)
The founder of Pawtry Co., Ltd. and a specialist in pet hotel business curricula.
Chayaphat Phatramarut(ชยภัทร ภัทรามรุต)
The founder of the Petheria brand.