thailandedition
Thai Ministry of Commerce Offers Up to 58% Discount on 3,000+ Items for Songkran

Thai Ministry of Commerce Offers Up to 58% Discount on 3,000+ Items for Songkran

Matichon•Economy•7h ago

Reader Briefing

The Ministry of Commerce is launching a discount campaign on essential goods to ease living costs and stimulate the economy during the Songkran festival.

  • •The Ministry of Commerce, in cooperation with major retailers and manufacturers, is offering discounts of up to 58% on over 3,000 items.
  • •The 'Thailand Helps Thailand' campaign aims to reduce the burden of high living costs for consumers, especially during the Songkran holiday.
  • •The initiative is scheduled to run from April 1, 2026, and includes a wide range of household and consumer products.

Overview

  • •On April 1, 2026, the Ministry of Commerce launched the 'Thailand Helps Thailand' campaign.
  • •The Ministry of Commerce is implementing urgent measures to manage the rising cost of living for the public.
  • •Increased costs are attributed to the ongoing conflict in the Middle East, leading to higher energy prices.
  • •The initiative aims to alleviate financial burdens during the Songkran festival, a period of high consumer spending.
  • •Over 3,000 essential consumer products are being offered with discounts ranging from 25-58%.
  • •Consumers can purchase essential goods at special prices, providing relief during a period of high demand.
  • •Major retailers like Makro, Lotus, Big C, The Mall, Tops, Watsons, and 7-Eleven are participating in the campaign.
  • •The Ministry of Commerce plans to expand opportunities for community and OTOP products in large retail channels and online platforms.

Full article content is available on the original source.

Read on Matichon (Thai Version)View in Google Translate

Source: Matichon (Original)

Key Quotes

Phumphong Nayanapakorn
"The Ministry of Commerce launched the 'Thailand Helps Thailand' campaign to reduce burdens and living costs on April 1, 2026, with cooperation from major wholesale and retail stores."
กระทรวงพาณิชย์ ได้เปิดตัวสินค้า ‘ไทยช่วยไทย’ ลดภาระ ลดค่าครองชีพ เมื่อวันที่ 1 เมษายน 2026 ที่ผ่านมา โดยได้รับความร่วมมือจากห้างค้าส่ง-ค้าปลีกรายใหญ่
Phumphong Nayanapakorn
"The 'Thailand Helps Thailand' campaign to reduce burdens and living costs will initially run from April 1, 2026, covering the Songkran festival period, allowing the public to shop affordably and alleviating expenses during high spending periods."
ซึ่งสินค้า ‘ไทยช่วยไทย’ ลดภาระ ลดค่าครองชีพ จะดำเนินการในระยะแรกตั้งแต่วันที่ 1 เมษายน 2026 ซึ่งครอบคลุมช่วงเทศกาลสงกรานต์พอดี ประชาชนสามารถจับจ่ายสินค้าได้ในราคาประหยัดอย่างทั่วถึง ช่วยบรรเทาภาระค่าใช้จ่ายในช่วงที่มีความต้องการใช้จ่ายสูง

Key Entities

Organization

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️
The governmental body spearheading the 'Thailand Helps Thailand' campaign to reduce consumer costs.
Department of Business Development(กรมพัฒนาธุรกิจการค้า)
A department under the Ministry of Commerce responsible for implementing the 'Thailand Helps Thailand' campaign.
Makro(แม็คโคร)ℹ️
A wholesale supermarket participating in the 'Thailand Helps Thailand' discount campaign.
Lotus(โลตัส)ℹ️
A supermarket chain participating in the 'Thailand Helps Thailand' discount campaign.
Big C(บิ๊กซี)ℹ️
A supermarket chain participating in the 'Thailand Helps Thailand' discount campaign.
The Mall(เดอะมอลล์)ℹ️
A department store and supermarket participating in the 'Thailand Helps Thailand' discount campaign.
Topsℹ️
A supermarket brand participating in the 'Thailand Helps Thailand' discount campaign, offering discounts on its house brands.
Watsons(วัตสัน)ℹ️
A health and beauty retailer participating in the 'Thailand Helps Thailand' discount campaign.
Foodland(ฟู้ดแลนด์)
A supermarket chain participating in the 'Thailand Helps Thailand' discount campaign.
7-Eleven(7-11)ℹ️
A convenience store chain participating in the 'Thailand Helps Thailand' discount campaign.
CJ More(ซีเจ มอร์)
A convenience store chain participating in the 'Thailand Helps Thailand' discount campaign.
Saha Group(สหพัฒน์)ℹ️
A leading conglomerate and consumer product manufacturer participating in the 'Thailand Helps Thailand' discount campaign.
Unilever(ยูนิลิเวอร์)ℹ️
A major consumer goods company participating in the 'Thailand Helps Thailand' discount campaign.
BJCℹ️
A diversified Thai conglomerate participating in the 'Thailand Helps Thailand' discount campaign.
Kaoℹ️
A Japanese consumer goods company participating in the 'Thailand Helps Thailand' discount campaign.
Wai Wai(ไวไว)
A brand of instant noodles participating in the 'Thailand Helps Thailand' discount campaign.
Khao Maiklong(ข้าวมาบุญครอง)
A brand of rice participating in the 'Thailand Helps Thailand' discount campaign.
Khao Saen Dee(ข้าวแสนดี)
A brand of rice participating in the 'Thailand Helps Thailand' discount campaign.
Khao Hong Thong(ข้าวหงษ์ทอง)
A brand of rice participating in the 'Thailand Helps Thailand' discount campaign.
Khao Gai Jae(ข้าวไก่แจ้)
A brand of rice participating in the 'Thailand Helps Thailand' discount campaign.

Person

Phumphong Nayanapakorn(นายพูนพงษ์ นัยนาภากรณ์)
Director-General of the Department of Business Development, Ministry of Commerce, who announced the 'Thailand Helps Thailand' initiative.

Policy

Thailand Helps Thailand(ไทยช่วยไทย)
A campaign initiated by the Ministry of Commerce to reduce living costs by offering discounts on essential goods.