Thai Help Thai Plus Boosts Street Food Sales 80%

Khaosod•Society•2h ago

Reader Briefing

Street food vendors in Buriram report significant sales increases, up to 80-90%, thanks to the 'Thai Help Thai Plus' government initiative.

•Street food vendors, particularly those selling standing meatballs in Buriram, are experiencing a sales boom.
•The 'Thai Help Thai Plus' program, a government initiative, is credited with this surge in popularity and sales.
•Customers are actively using the subsidy program for purchases, leading to an estimated 60-80% increase in sales for participating vendors.
•Vendors and consumers alike praised the program for easing financial burdens and stimulating the local economy.
•The program allowed customers to pay significantly less for purchases, with one example showing a 90 Baht purchase costing only 36 Baht for the consumer.

Overview

•On June 3, 2026, reporters observed over ten standing meatball shops at Buriram train station experiencing high customer traffic.
•The 'Thai Help Thai Plus' program, also referred to as '60/40' by some, is a government policy aimed at stimulating the economy.
•Consumers and tourists are using the 'Thai Help Thai Plus' program to purchase standing meatballs for immediate consumption and as souvenirs.
•Participating standing meatball vendors in Buriram have seen their average daily sales increase by 60-80 percent due to the program.
•Consumers, like Sathit Nongpakdee, are benefiting from the program, with a 90 Baht purchase costing them only 36 Baht due to the subsidy.
•Vendors, such as Siriporn Wattana of Pa Whan's Shop, reported sales increased by over 60 percent, stimulating the economy and encouraging consumer spending.
•Yanisha Wichairam of Yai Pha's Shop noted an 80-90 percent daily sales increase for standing meatball shops due to the program's popularity.
•The program is seen as a measure to help ease the burden of high living costs and boost income for vendors during economic challenges.

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Key Quotes

Sathit Nongpakdee

"It's a good project that can help and share the burden of the people very well."

ก็ถือว่าเป็นโครงการที่ดี สามารถช่วยเหลือและแบ่งเขาภาระของประชาชนได้เป็นอย่างดี

Siriporn Wattana (Pa Whan's Shop)

"After starting to use the Thai Help Thai Plus program, sales have increased by over 60% compared to the normally quiet period. This is a very good economic stimulus."

ภายหลังเริ่มเปิดใช้โครงการไทยช่วยไทยพลัส ทำให้มียอดขายเพิ่มมากขึ้นกว่า 60% จากห้วงปกติที่ค่อนข้างเงียบเหงาในช่วงนี้ ถือเป็นการกระตุ้นเศรษฐกิจได้เป็นอย่างดี

Yanisha Wichairam (Yai Pha's Shop)

"After starting to use the Thai Help Thai Plus program rights, it has greatly stimulated the local economy, especially for standing ลูกชิ้น (meatball) shops, increasing sales by 80-90% daily from normal."

หลังจากเริ่มมีการใช้สิทธิ์โครงการไทยช่วยไทยพลัส สามารถช่วยกระตุ้นเศรษฐกิจในพื้นที่ได้เป็นอย่างดี โดยเฉพาะร้านลูกชิ้นยืนกินได้มากถึง 80-90% ต่อวันจากวันปกติ

Key Entities

Law

Thai Help Thai Plus(ไทยช่วยไทยพลัส)

A government subsidy program designed to stimulate the economy and ease consumer financial burdens.

Place

Buriram(บุรีรัมย์)ℹ️

A province in Thailand where street food vendors reported increased sales due to a government program.

Buriram train station(สถานีรถไฟบุรีรัมย์)

A location in Buriram where over ten standing meatball shops are situated and experiencing increased customer traffic.

Roi Et Province(จ.ร้อยเอ็ด)ℹ️

The home province of Sathit Nongpakdee, who visited Buriram and purchased local food to take back as a gift.

Person

Sathit Nongpakdee(นายสาธิต หนองภักดี)

A tourist from Roi Et province who used the 'Thai Help Thai Plus' program to purchase standing meatballs as a gift.

Siriporn Wattana(น.ส.ศิริพร วัฒนะ)

Owner of Pa Whan's Standing Meatball Shop at Buriram train station, who reported a 60% increase in sales due to the 'Thai Help Thai Plus' program.

Yanisha Wichairam(น.ส.ญานิศา วิชัยรัมย์)

Owner of Yai Pha's Standing Meatball Shop at Buriram train station, who reported an 80-90% increase in daily sales due to the 'Thai Help Thai Plus' program.

Organization

Pa Whan's Standing Meatball Shop, Buriram Train Station(ร้านป้าแหว๋ว ลูกชิ้นยืนกินสถานีรถไฟบุรีรัมย์)

A standing meatball vendor at Buriram train station that experienced a sales increase of over 60% after the implementation of the 'Thai Help Thai Plus' program.

Yai Pha's Standing Meatball Shop, Buriram Train Station(ร้านลูกชิ้นยายภา ลูกชิ้นยืนกินสถานีรถไฟบุรีรัมย์)

A standing meatball vendor at Buriram train station that saw an 80-90% increase in daily sales due to customer uptake of the 'Thai Help Thai Plus' program.