Thai Glico shares 56-year growth strategy at Nippon Haku Bangkok 2026

MGR Online•Economy•3d ago

Reader Briefing

Thai Glico revealed its strategic vision and 56-year success path in Thailand at the Nippon Haku Bangkok 2026 event.

•Chalermpong Drongsuwan, Managing Director of Thai Glico, spoke at the Business Talk Stage of Nippon Haku Bangkok 2026.
•Thai Glico uses the mission "Healthier Days, Wellbeing for Life" to guide product innovation based on consumer insights.
•Thai Glico identifies four pillars of trust: Japanese quality standards, food safety, consistent quality, and continuous innovation.
•Thai Glico aims to strengthen regional production, R&D, and human resource investment for sustainable business.

•Thai Glico participated in the Nippon Haku Bangkok 2026 event to share its strategic vision after 56 years of operation in Thailand.
•Chalermpong Drongsuwan stated that the mission "Healthier Days, Wellbeing for Life" serves as a compass for understanding changing consumer needs.
•Thai Glico utilizes consumer insights to develop products specifically for the Thai market, such as Pretz Thai Taste and special Pocky flavors.
•Thai Glico organized the Pocky Connect with a Smile event to launch new packaging and improve taste and texture for consumers.
•Thai Glico engages new generations of consumers through partnerships, digital communication, and various activities.
•Thai Glico plans to strengthen regional production and R&D capabilities.
•Thai Glico intends to invest in personnel and move towards more sustainable business operations.
•Thai Glico aims to evolve beyond being a known delicious snack brand to creating meaningful moments and sustainable value for society.

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Thai Glico(ไทยกูลิโกะ)

A snack brand that has operated in Thailand for 56 years.

Chalermpong Drongsuwan(เฉลิมพงษ์ ดรงค์สุวรรณ)

The Managing Director of Thai Glico.