Thai GI Products Enter Singapore Market via APAC Food & Beverage Expo

Khaosod•Economy•2d ago

Reader Briefing

The Department of Intellectual Property promoted six Thai GI products at the APAC Food & Beverage Expo 2026 in Singapore to expand trade and tourism opportunities.

•The Department of Intellectual Property brought six Thai GI food products to the APAC Food & Beverage Expo 2026 in Singapore.
•Six GI products generated over 5 million baht in sales over three days from August 21–23, 2026.
•A business matching event on August 24, 2026, with 15 Singaporean importers and buyers is expected to create initial negotiation value of at least 30 million baht.

Overview

•The Department of Intellectual Property brought six Thai GI food products to participate in the APAC Food & Beverage Expo 2026 at Singapore Expo from August 21–23, 2026.
•The six Thai GI products generated total sales of over 5 million baht during the three-day exhibition, with Tubtim Siam Pomelo Pak Phanang and Photharam Preserved Radish being the most popular.
•On August 24, 2026, the Department of Intellectual Property organized a business matching activity for the six GI entrepreneurs with 15 Singaporean importers and buyers at the Thai Trade Promotion Office in Singapore.
•Oramon Supthaweetham, Director General of the Department of Intellectual Property, stated that promoting local identity products through GI is a key policy of the government and the Ministry of Commerce.
•Supajee Suthamphan, Deputy Prime Minister and Minister of Commerce, announced a strategy to drive trade, tourism, and community economy to create value and expand markets.
•The business matching activity is expected to generate initial negotiation value of no less than 30 million baht.
•The Department of Intellectual Property targeted Singapore as it is a high-potential market for quality food and agricultural products where consumers value standards and origins.
•The Department of Intellectual Property will continue to promote the commercial use of GI and protect rights both domestically and internationally to increase the competitiveness of Thailand.

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Key Quotes

Oramon Supthaweetham

"This activity is considered a comprehensive link between GI entrepreneurs and the destination market, from product presentation and creating consumer awareness to meeting partners and business negotiations."

การดำเนินกิจกรรมครั้งนี้ถือเป็นการเชื่อมโยงผู้ประกอบการ GI กับตลาดปลายทางได้อย่างครบวงจร ตั้งแต่การนำเสนอสินค้า การสร้างการรับรู้ให้กับผู้บริโภค ตลอดจน การพบปะคู่ค้าและเจรจาธุรกิจ

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

The government agency responsible for expanding Thai GI products into the Singaporean market.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The parent ministry of the Department of Intellectual Property.

Thai Trade Promotion Office in Singapore(สำนักงานส่งเสริมการค้าในต่างประเทศ กรุงสิงคโปร์)

The location where the business matching activity took place on August 24, 2026.

Place

Singapore Expo(สิงคโปร์ เอ็กซ์โป)ℹ️

The venue where the APAC Food & Beverage Expo 2026 was held.

Singapore(สิงคโปร์)ℹ️

The target market for the expansion of Thai GI food and agricultural products.

Person

Oramon Supthaweetham(นางอรมน ทรัพย์ทวีธรรม)

The Director General of the Department of Intellectual Property.

Supajee Suthamphan(นางศุภจี สุธรรมพันธุ์)

The Deputy Prime Minister and Minister of Commerce.

Woraphannee Damrongmanee(นางวรพรรณี ดำรงมณี)

The Ambassador to Singapore who welcomed the Thai GI entrepreneurs.