Thai Fruits Global Sales Surge: Exports Eye 179 Billion Baht
Prachachat•Economy•
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Source: Prachachat (Original)
Key Quotes
"The Deputy Prime Minister and Minister of Commerce ordered accelerated activities to stimulate consumption of Thai fruits both domestically and internationally."
รองนายกรัฐมนตรีและรัฐมนตรีว่าการกระทรวงพาณิชย์ ได้สั่งการให้เร่งจัดกิจกรรมกระตุ้นการบริโภคผลไม้ไทยทั้งในต่างประเทศและในประเทศ
Key Entities
Organization
The organization driving Thai fruit export promotion and domestic market stimulation to achieve ambitious sales targets.
Office of Commercial Affairs, Guangzhou(สำนักงานส่งเสริมการค้าในต่างประเทศ ณ เมืองกวางโจว)
The commercial office in Guangzhou responsible for promoting Thai fruits within Guangdong province, China.
Pagoda Company(บริษัท Pagoda)
A partner involved in promoting Thai fruits in Shantou City, Guangdong, China.
CP Company(บริษัท CP)
A partner involved in promoting Thai fruits in Shantou City, Guangdong, China.
Miniso Company(บริษัท Miniso)
A partner involved in promoting Thai fruits in Shantou City, Guangdong, China.
Thai SELECT
A restaurant brand collaborating in Kunming to promote Thai fruits.
Tongde Department Store Kunming(ห้างสรรพสินค้าถงเต๋อ คุนหมิง)
A department store in Kunming collaborating with Thai SELECT to promote durian sales.
Hyundai Department Store(ห้างสรรพสินค้า Hyundai)
A major retailer in South Korea collaborating with the Ministry of Commerce to promote Thai fruits across 13 branches.
Thaitrade.com
A global e-commerce platform used by the Ministry of Commerce to promote Thai fruits online.
Topthai
A platform collaborating with the Ministry of Commerce to expand online sales of Thai fruits.
Xiu Pin Hao platform(แพลตฟอร์มซื่อผิ่นฮ่าว)
An online platform where durian sales are being promoted in China using influencers.
PUPU online supermarket platform(แพลตฟอร์มซูเปอร์มาร์เก็ตออนไลน์ผูผู่)
An online supermarket in Fujian, China, selling durian and mangosteen, with promotional sales contributing to revenue.
Go Wholesale(ห้างโก โฮลเซลล์)
A wholesale store partnering with the Ministry of Commerce for fruit buffet events.
Siam Paragon
A prominent shopping mall collaborating on fruit consumption campaigns.
Makro
A wholesale retailer involved in campaigns to promote fruit consumption.
Lotus
A retail chain participating in campaigns to encourage fruit consumption.
Tops
A supermarket chain involved in initiatives to promote the consumption of fruits.
Thailand Post(ไปรษณีย์ไทย)
A postal service that is a distribution point for fruits under the 'Thai Helping Thai' project.
Person
Pracar Kodamrong(นายประคัลร์ กอดำรงค์)
Deputy spokesperson for the Ministry of Commerce who provided updates on fruit export strategies and performance.
Supachai Suthamphan(นางศุภจี สุธรรมพันธุ์)
Deputy Prime Minister and Minister of Commerce who is directing efforts to boost Thai fruit consumption.
KOL Yan Gongzhu, Yan Zhenxian(KOL เยี่ยน กงจู่ เยี่ยน เจินเสี่ยน)
Influencers with 6 million followers promoting durian sales on the Xiu Pin Hao platform.
Place
A neighboring country where the Ministry of Commerce is facilitating logistics for Thai fruit exports.
A key market and transit country for Thai fruit exports, with whom trade facilitation is being negotiated.
A major export destination for Thai fruits, with specific promotions and trade facilitation efforts underway.
A target market where Thai fruits are being promoted in collaboration with major retailers like Hyundai.
The Indian city where Thai fruits are being sold with demonstration activities to boost orders.
A market where Thai fruits are being actively promoted and sold, with significant sales projections.
A region targeted for increased promotion of Thai fruits to build brand recognition and awareness.
A market where the Ministry of Commerce is enhancing the image and awareness of Thai fruits.
IMPACT Muang Thong Thani(ศูนย์แสดงสินค้าอิมแพ็ค เมืองทองธานี)
The venue for the THAIFEX–Anuga Asia 2026 trade fair, a key event for Thai fruit exports.
District Offices(ที่ว่าการอำเภอ)
Locations where fruits are being sold nationwide under the 'Thai Helping Thai' project.