Thai fish SMEs explore new market opportunities in Shanghai

Khaosod•Economy•22d ago

Reader Briefing

The Department of Trade Negotiations led 10 Thai fish SMEs to Shanghai to study market trends and engage in business matching.

•The Department of Trade Negotiations took 10 selected Thai fish and fish product SMEs to Shanghai, China.
•The group visited premium supermarkets and participated in business matching with over 18 Chinese partners.
•The SMEs attended the World Seafood Shanghai (SIFSE) 2026 exhibition at the SNIEC.
•Import value of Thai fish and fish products to China in 2025 was over 75 million US dollars.

•The Department of Trade Negotiations led 10 Thai fish SMEs to Shanghai to explore premium markets at Ole’ Supermarket and Metro Supermarket.
•The Department of Trade Negotiations organized the visit to study consumer behavior, packaging, pricing, and product standards in the Chinese market.
•Thai fish SMEs conducted business matching with more than 18 Chinese partners, including distributors, restaurants, and trading platforms.
•Thai fish SMEs visited the World Seafood Shanghai (SIFSE) 2026 at the SNIEC to study global seafood industry trends and packaging innovations.
•Thailand's fish and fish product imports to China reached over 75 million US dollars in 2025.
•The ACFTA and RCEP provide a 0% tax benefit, reducing export costs for Thai entrepreneurs.
•Expanding business opportunities in Shanghai is expected to serve as a catalyst for increasing Thai product exports to the broader Chinese market.

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Department of Trade Negotiations(กรมเจรจาการค้าระหว่างประเทศ)

The government agency that led Thai fish SMEs to explore the Chinese market and promotes the use of FTAs.

Ole’ Supermarket

A premium supermarket in Shanghai with high-purchasing power consumers.

Metro Supermarket

A large warehouse store in Shanghai serving households and entrepreneurs.

Thatchayanpol Apimontatebutr(นายธัชชญาน์พล อภิมนต์เตชบุตร)

Deputy Director-General of the Department of Trade Negotiations.

Shanghai(นครเซี่ยงไฮ้)ℹ️

A trade hub and distribution center in China visited by Thai SMEs.

SNIEC(ศูนย์แสดงสินค้านานาชาติ SNIEC)

The international exhibition center in Shanghai where World Seafood Shanghai 2026 was held.

ACFTA

An agreement providing 0% tax benefits for Thai exports to China.

An agreement providing 0% tax benefits for Thai exports to China.