Thai Durian & Rice to Hit THAIFEX 2026, Aiming for 300M Baht Boost

Thansettakij•Economy•1h ago

Reader Briefing

Thailand's Department of Internal Trade is set to showcase premium durian, rice, and community spirits at THAIFEX-ANUGA ASIA 2026, targeting 300 million baht in business transactions.

•The Department of Internal Trade will host the 'DIT Pavilion Discover Thai Premium Fruit & Finest Rice' at THAIFEX-ANUGA ASIA 2026.
•The event aims to promote premium Thai fruits (especially durian), fine rice varieties, and community spirits to international markets.
•Business negotiations are projected to generate over 300 million baht for participating businesses.
•The pavilion will feature three zones: tropical fruits, new rice economy, and community spirits.

Overview

•From May 26 - 30, 2026, THAIFEX-ANUGA ASIA 2026 is scheduled to take place at IMPACT Muang Thong Thani.
•The Department of Internal Trade will organize the 'DIT Pavilion Discover Thai Premium Fruit & Finest Rice' at THAIFEX-ANUGA ASIA 2026.
•The event is expected to generate over 300 million baht in business negotiations for participating entrepreneurs.
•The promotion aims to elevate Thai agricultural products, including durian, premium rice, and community spirits, to international recognition.
•The DIT Pavilion will showcase premium Thai fruits, fine rice varieties, and community spirits made from rice.
•THAIFEX-ANUGA ASIA 2026 is identified as a significant global food and beverage exhibition in 2026.
•Celebrity Chef Shows will feature menus created from durian, premium rice, and community spirits throughout the 5 days.
•Wittayakorn Mannet stated that the participation is a crucial opportunity to promote and elevate Thai agricultural products internationally.

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Key Quotes

Wittayakorn Mannet

"This participation is a crucial opportunity to promote and elevate Thai agricultural products, especially durian, various premium rice varieties, and community spirits made from rice, to international recognition, increasing market channels, connecting trade networks, and building confidence in Thai product potential on the global stage, thereby significantly generating income and strengthening the grassroots economy."

การเข้าร่วมงานในครั้งนี้ ถือเป็นโอกาสสำคัญที่จะประชาสัมพันธ์ยกระดับสินค้าเกษตรของไทย โดยเฉพาะทุเรียน ข้าวประณีตหลากหลายสายพันธุ์ และสุราชุมชนที่ทำมาจากข้าวให้เป็นที่รู้จักในระดับนานาชาติ เพิ่มช่องทางการตลาด เชื่อมโยงเครือข่ายการค้า และสร้างความเชื่อมั่นในศักยภาพสินค้าไทยบนเวทีโลก ซึ่งจะช่วยสร้างรายได้และความเข้มแข็งให้เศรษฐกิจฐานรากของประเทศได้อย่างเป็นรูปธรรม

Key Entities

Organization

Department of Internal Trade(กรมการค้าภายใน)

The organization responsible for promoting Thai agricultural products at THAIFEX-ANUGA ASIA 2026.

Person

Wittayakorn Mannet(นายวิทยากร มณีเนตร)

Director-General of the Department of Internal Trade, who announced the participation in THAIFEX-ANUGA ASIA 2026.

Place

IMPACT Muang Thong Thani(อิมแพ็ค เมืองทองธานี)

The venue hosting THAIFEX–ANUGA ASIA 2026.

Product

Durian(ทุเรียน)ℹ️

A premium Thai fruit being promoted at THAIFEX-ANUGA ASIA 2026.

Rice(ข้าว)ℹ️

A staple Thai product, including premium and alternative varieties, being showcased at THAIFEX-ANUGA ASIA 2026.

Community Spirits(สุราชุมชน)

Alcoholic beverages made from rice, to be featured at THAIFEX-ANUGA ASIA 2026.