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Thai Commerce Ministry Partners with Hyundai to Boost Premium Thai Fruits in Korea

Thai Commerce Ministry Partners with Hyundai to Boost Premium Thai Fruits in Korea

Khaosod•Economy•21d ago

Reader Briefing

The Thai Ministry of Commerce, in collaboration with The Hyundai department store, is promoting premium Thai fruits in South Korea, aiming to increase consumer awareness and export sales.

  • •The Ministry of Commerce and The Hyundai department store are co-hosting a promotion for premium Thai fruits in South Korea.
  • •The campaign features seasonal fruits like mangoes, mangosteen, and durian, focusing on quality and premium positioning.
  • •Activities are held across 13 Hyundai store branches and online channels from April 24 to May 21, 2026.
  • •The initiative aims to enhance Thai fruit recognition, boost consumption, and increase exports, benefiting Thai farmers.

Overview

  • •Between April 24 and May 21, 2026, the Thai Ministry of Commerce and The Hyundai department store are jointly organizing a promotion for premium Thai fruits in South Korea.
  • •The Thai Ministry of Commerce and The Hyundai department store are promoting premium Thai fruits, including mangoes, mangosteen, and durian, across 13 Hyundai store branches and online channels.
  • •The Ministry of Commerce stated confidence that the event will increase Thai fruit recognition among South Koreans, stimulate consumption, and boost exports, thereby benefiting farmers by ensuring better prices.
  • •The promotion aims to position premium Thai fruits as high-quality products from Thailand, enhancing Thailand's image as a tropical fruit paradise.
  • •The campaign, themed "Taste of Thailand: Land of Tropical Fruits," seeks to build recognition, elevate Thai fruits to premium status, and stimulate consumption.
  • •The promotion is being conducted to create a market for Thai fruits, help farmers sell their produce at better prices, and increase overall exports to South Korea.
  • •Following the conclusion of the event, the Commercial Attaché will report on the success of the promotion.

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Key Quotes

Nunthaka
"Confident that this event will boost Thai fruit recognition among South Koreans, stimulate increased consumption, and lead to greater Thai fruit exports to South Korea, creating a market for Thailand's fruits and helping farmers get better prices."
มั่นใจว่า การจัดกิจกรรมในครั้งนี้ จะช่วยสร้างการรับรู้ผลไม้ไทยต่อชาวเกาหลีใต้ กระตุ้นการบริโภคผลไม้ไทยเพิ่มขึ้น และส่งผลให้มีการส่งออกผลไม้ไทยไปยังเกาหลีใต้ได้มากขึ้น ซึ่งจะช่วยให้ไทยมีตลาดรองรับผลไม้ที่กำลังออกสู่ตลาด ช่วยผลดันให้เกษตรกร ขายผลผลิตได้ราคาดีขึ้น

Key Entities

Organization

Ministry of Commerce(พาณิชย์)ℹ️
The government body partnering with The Hyundai to promote Thai fruits in South Korea.
The Hyundai(Hyundai)
A major department store in South Korea collaborating with the Ministry of Commerce to promote Thai fruits.

Place

South Korea(เกาหลี)ℹ️
The target market for the promotion of premium Thai fruits.
Seoul(กรุงโซล)ℹ️
The capital city of South Korea where the fruit promotion is taking place.
Goyang(โกยาง)ℹ️
A city in South Korea where the fruit promotion is being conducted.
Seongnam(ซองนัม)ℹ️
A city in South Korea where the fruit promotion is being conducted.
Daegu(แทกู)ℹ️
A city in South Korea where the fruit promotion is being conducted.
Ulsan(อุลซาน)ℹ️
A city in South Korea where the fruit promotion is being conducted.

Product

Nam Dok Mai mango(มะม่วงน้ำดอกไม้)
A type of mango promoted as a premium Thai fruit in South Korea.
Mahachanok mango(มหาชนก)
A type of mango promoted as a premium Thai fruit in South Korea.
Mangosteen(มังคุด)ℹ️
A fruit promoted as a premium Thai fruit in South Korea.
Durian(ทุเรียน)ℹ️
A fruit promoted as a premium Thai fruit in South Korea.

Person

Nunthaka(นางสาวสุนันทา)
Official from the Ministry of Commerce providing a statement on the Thai fruit promotion in South Korea.