Thai Cinema Golden Year: Focus on Copyright Sales & Global Market Expansion

Thansettakij•Economy•231d ago

Reader Briefing

M STUDIO predicts a 'golden year' for Thai cinema in 2025, emphasizing content value, global expansion, and IP creation.

•M STUDIO forecasts 2025 as a 'golden year' for the Thai film industry, expecting growth in film volume, content quality, and global market opportunities.
•In 2024, the Thai film market was valued at approximately 1,518.25 million THB, with M STUDIO capturing over 61% of the market.
•M STUDIO aims to transform into a full-fledged Content & IP Creator, focusing on leveraging films as intellectual property for long-term value beyond box office revenue.
•The company plans to produce around 20 Thai films annually and increase revenue from copyright sales and international markets, citing the 'Tee Yod' franchise as a prime example of global IP success.

Overview

•M STUDIO anticipates that the year 2025 (B.E. 2569) will be a 'golden year' for the Thai film industry, leading to a resurgence in film production, content quality, and global market opportunities.
•In 2024 (B.E. 2568), the total market value for the Thai film industry was approximately 1,518.25 million THB, with M STUDIO generating revenues of around 930.9 million THB, representing over 61% of the market.
•M STUDIO has maintained its position as the top Thai film production and distribution studio for three consecutive years, with several films grossing between 100 million and over 800 million THB.
•M STUDIO's strategic focus for 2025 (B.E. 2569) is to evolve from a film producer to a comprehensive Content & IP Creator, viewing films as intellectual property for diversified revenue streams.
•M STUDIO plans to strategically develop film projects from inception, designing scripts for theatrical release, streaming platforms, and international markets, along with planning for sequels, franchises, and offline commercial activities.
•M STUDIO aims to produce approximately 20 Thai films annually and increase revenue from copyright sales and international markets to become a primary growth pillar.
•The 'Tee Yod' franchise has successfully sold distribution rights to over 30 countries worldwide, and its IP has been extended to a haunted house attraction at Universal Studios Singapore, demonstrating the potential for commercial and experiential extensions of Thai content.
•M STUDIO is collaborating with SHOWBOX, a major South Korean film company, in a joint venture for the production and distribution of Thai films to further promote Thai content globally.

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Key Quotes

M STUDIO Executive

"Today, Thai films don't just compete on number of releases, but on the 'value of the content' and future scalability."

วันนี้หนังไทยไม่ได้แข่งกันแค่จำนวนเรื่อง แต่แข่งกันที่ ‘คุณค่าของคอนเทนต์’ และความสามารถในการต่อยอดในอนาคต

M STUDIO Executive

"From day one, a film must be conceived with its long-term potential in mind, not just its opening week impact."

หนังหนึ่งเรื่องต้องคิดตั้งแต่วันแรกว่า จะไปได้ไกลแค่ไหน ไม่ใช่แค่เปิดตัวแรงในสัปดาห์แรก

M STUDIO Executive

"While technology plays a greater role, the heart of the film industry remains 'people'."

แม้เทคโนโลยีจะมีบทบาทมากขึ้น แต่หัวใจของอุตสาหกรรมภาพยนตร์ยังคงเป็น ‘คน’

Key Entities

Organization

M STUDIO

A leading Thai film production and distribution company that forecasts a 'golden year' for the industry in 2025 and aims to expand its role as a Content & IP Creator.

SHOWBOX

A major South Korean film company partnering with M STUDIO for joint production and distribution of Thai films.

Place

Universal Studios Singaporeℹ️

A theme park where M STUDIO, through the 'Tee Yod' franchise, created a haunted house attraction, demonstrating IP extension.