Thai Chuay Thai Plus Boosts July Consumer Confidence

Matichon•Economy•7d ago

Reader Briefing

Thailand's overall consumer confidence index rose for the second consecutive month in July 2026 to 51.1.

•The overall consumer confidence index for July 2026 reached 51.1, up from 50.2 in the previous month.
•The rise was supported by government stimulus measures, specifically the Thai Chuay Thai Plus project, growing exports, and improved tourism.
•Consumer confidence in the future (next 3 months) rose to 57.3, while current confidence rose to 41.7 but remains in the non-confident range.
•The Ministry of Commerce is implementing measures to reduce expenses, increase income, and expand trade opportunities.

•The overall consumer confidence index in July 2026 stood at 51.1, marking a second consecutive monthly increase from 50.2.
•Nanthapong Jiralertpong stated that the Thai Chuay Thai Plus project helped alleviate cost of living burdens, stimulated household spending, and increased income for small entrepreneurs.
•Export growth was driven by global demand and the acceleration of product deliveries before the implementation of trade partner import tax measures.
•Regional confidence rose in the Northeast (52.9), Central (50.2), Bangkok and vicinity (52.7), and North (51.0), while the South decreased to 49.2.
•Among seven occupational groups, government employees showed the highest confidence level at 54.5.
•Consumer confidence remains constrained by high living costs, household and business debt, geopolitical conflicts in the Middle East, and trade uncertainty.
•The Ministry of Commerce is supporting SME access to capital, distribution areas, and online markets to mitigate cost of living burdens.
•The Ministry of Commerce is expanding export markets and negotiating with trade partners to reduce the impact of trade measures.

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Nanthapong Jiralertpong(นันทพงษ์ จิระเลิศพงษ์)

Director of the Trade Policy and Strategy Office.

Trade Policy and Strategy Office(สำนักงานนโยบายและยุทธศาสตร์การค้า)

The agency that surveyed 5,524 people regarding consumer confidence.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry implementing measures to reduce expenses, increase income, and expand trade opportunities.

Thai Chuay Thai Plus(ไทยช่วยไทย พลัส)

A government economic stimulus project intended to reduce living costs and stimulate spending.

Middle East(ตะวันออกกลาง)ℹ️

A region where intensifying conflict is cited as a factor reducing consumer confidence.