Thai Chamber of Commerce Forecasts Record Mother's Day Spending

Khaosod•Economy•20d ago

Reader Briefing

The Thai Chamber of Commerce forecasts Mother's Day spending for 2026 to reach 11,139 million baht, the highest level in 7 years.

•Predicted spending for Mother's Day 2026 is 11,139 million baht, a 0.7% increase from the previous year.
•40.9% of surveyed people plan not to buy Mother's Day gifts.
•52.1% of people plan to take their mothers to eat, with an average spend of 2,374 baht.
•Factors reducing spending include the high cost of living, poor economic conditions, and debt.

•The Thai Chamber of Commerce forecasts spending of 11,139 million baht for Mother's Day 2026, the highest in 7 years.
•Spending growth is slight at 0.7% because citizens remain cautious with spending and the holiday falls mid-week.
•Regarding gift purchases, 40.9% of people will not buy gifts, 20.7% will buy online, 20% will buy both online and offline, and 18.4% will buy offline.
•Popular gifts include garlands, flowers, health supplements, vitamins, clothing, shoes, lottery tickets, cash, and gold.
•Planned activities include taking mothers to eat (52.1%), making merit (36.6%), outdoor activities (33.1%), and staying home (17.5%).
•22.7% of people reported a decrease in budget due to the high cost of living, poor economy, and tight debt.
•53.3% of respondents report their current financial status is the same as the previous year.
•The Center for Economic and Business Forecasting at University of the Thai Chamber of Commerce found that most people have enough money for Mother's Day expenses but no remaining savings.

Full article content is available on the original source.

Thai Chamber of Commerce(หอการค้าไทย)

An organization forecasting Mother's Day spending trends.

Center for Economic and Business Forecasting, University of the Thai Chamber of Commerce(ศูนย์พยากรณ์เศรษฐกิจ และธุรกิจ ม.หอการค้าไทย)

A research center that surveys public attitudes and spending behavior for Mother's Day.

University of the Thai Chamber of Commerce(มหาวิทยาลัยหอการค้าไทย)ℹ️

The institution housing the Center for Economic and Business Forecasting.

Thanawat Phonwichai(ธนวรรธน์ พลวิชัย)

President and Chairman of the Advisory Board of the Center for Economic and Business Forecasting at University of the Thai Chamber of Commerce.

Umakamol Sunthonsuratti(อุมากมล สุนทรสุรัติ)

Director of the Center for Economic and Business Forecasting, University of the Thai Chamber of Commerce.