Tencent Empire: Leveraging Ecosystem for Global AI Expansion

Thairath•Economy•28m ago

Reader Briefing

Tencent is leveraging its established digital ecosystem in gaming, social media, and cloud services to transition into a global AI power.

•Tencent held the Tencent Global Digital Ecosystem Summit 2026 (GDES) in Shenzhen, China, to reveal its AI and business strategies.
•Tencent reported total revenue of approximately 751,800 million yuan in 2025.
•Tencent is expanding its AI Agents, specifically WorkBuddy, into global markets including Southeast Asia.
•Tencent Cloud is collaborating with Thai organizations such as CP AXTRA and Central Retail Digital to integrate AI into business processes.

Overview

•Tencent was founded in November 1998 in Shenzhen, China, led by Pony Ma (Ma Huateng).
•Weixin and WeChat had approximately 1,418 million monthly active accounts by the end of 2025.
•Tencent launched the Hunyuan AI model in 2023, followed by the Yuanbao AI assistant in 2024.
•Tencent's business is divided into Value-added Services, Marketing Services, and FinTech and Business Services.
•Dowson Tong stated that Tencent's strength lies in connecting AI models with data, tools, workflows, and existing business infrastructure.
•Tencent Cloud developed TokenHub to support various AI models including those from DeepSeek, GLM, Kimi, and MiniMax.
•WorkBuddy has processed over 9,000 million accumulated work requests since its launch in March.
•Tencent Cloud provides services to customers in over 150 countries and regions worldwide.

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Key Entities

Organization

Tencentℹ️

A technology company headquartered in Shenzhen that provides services in communication, gaming, entertainment, and cloud infrastructure.

Tencent Cloudℹ️

The cloud services division of Tencent that provides infrastructure and AI solutions to global organizations.

DeepSeekℹ️

An external AI model developer supported by the TokenHub platform.

GLM

An external AI model developer supported by the TokenHub platform.

Kimi

An external AI model developer supported by the TokenHub platform.

MiniMaxℹ️

An external AI model developer supported by the TokenHub platform.

CP AXTRAℹ️

An operator of Makro and Lotus's that collaborates with Tencent Cloud to improve supply chain and finance processes.

Central Retail Digital

A retail entity interested in using AI Agents to increase competitiveness.

Amaze

An e-commerce platform using Tencent Cloud's livestreaming technology.

Bitkub Group

A digital asset business using Tencent Cloud infrastructure.

OOKBEE

An e-book platform utilizing Tencent Cloud's real-time audio and video technology.

Place

Shenzhen(เซินเจิ้น)ℹ️

The city in China where Tencent is headquartered.

Thailand(ประเทศไทย)ℹ️

A market where Tencent Cloud has a large corporate customer base and provides AI Agent solutions.

Indonesia(อินโดนีเซีย)ℹ️

A market showing early interest in AI solutions for internal organizational processes.

China(จีน)ℹ️

The home market of Tencent and the origin of its digital ecosystem.

Person

Pony Maℹ️

A co-founder and leader of Tencent.

Ma Huatengℹ️

A co-founder and leader of Tencent.

Dowson Tong

Senior Executive Vice President of Tencent and CEO of Cloud and Smart Industries Group (CSIG).

Jimmy Chen

Vice President of Tencent Cloud and head of business for the Asia-Pacific region.