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TCEB and Korat launch Uat Mueang campaign for K-BATTLE 2026

TCEB and Korat launch Uat Mueang campaign for K-BATTLE 2026

MGR Online•Politics•25m ago

Reader Briefing

TCEB and Nakhon Ratchasima Province launched the “Kick Off Uat Mueang Korat” campaign to promote the K-BATTLE International Street Culture Festival 2026.

  • •TCEB and Nakhon Ratchasima Province introduced the “Uat Mueang Korat” campaign at Lido Connect in Bangkok.
  • •The K-BATTLE International Street Culture Festival 2026 is scheduled for November 20–29, 2026, in Nakhon Ratchasima.
  • •The campaign utilizes a “6 Uat” communication framework to transform city potential into tourism, trade, and investment opportunities.

Overview

  • •Thailand Convention and Exhibition Bureau (TCEB) and Nakhon Ratchasima Province held a press conference at Lido Connect in Bangkok to launch the “Kick Off Uat Mueang Korat” campaign.
  • •The campaign is part of the Uat Mueang project initiated by TCEB in 2025 to identify high-potential festivals for city branding and economic driving.
  • •The K-BATTLE International Street Culture Festival 2026 will take place from November 20–29, 2026, in Nakhon Ratchasima.
  • •TCEB developed a “6 Uat” communication framework consisting of Uat Rak, Uat Rot, Uat Thurakit, Uat Fimue, Uat Sin, and Uat Scene.
  • •The K-BATTLE festival includes three main parts: K-BATTLE street culture competitions, SOUNDER international music connections, and K-BATX Creative Industries Expo.
  • •The K-BATX Creative Industries Expo is scheduled for November 27–29, 2026, at Central Korat.
  • •Wichit Kitwirat stated that Nakhon Ratchasima is a multicultural city with diverse assets in history, culture, and economy.
  • •The initiative aims to create jobs, distribute income to communities, and drive Nakhon Ratchasima to become a “Metropolis of Opportunity”.

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Key Entities

Organization

Thailand Convention and Exhibition Bureau(สำนักงานส่งเสริมการจัดประชุมและนิทรรศการ (องค์การมหาชน))ℹ️
An organization that initiated the Uat Mueang project in 2025 to develop city-branded festivals.
TCEB(ทีเส็บ)ℹ️
An abbreviation for the Thailand Convention and Exhibition Bureau.
Nakhon Ratchasima Province(จังหวัดนครราชสีมา)ℹ️
The provincial government partnering with TCEB to host the K-BATTLE festival.

Place

Korat(โคราช)ℹ️
A multicultural city described as a Metropolis of Opportunity.
Lido Connect
The venue in Bangkok where the “Kick Off Uat Mueang Korat” press conference was held.
Central Korat(เซ็นทรัล โคราช)
A venue for the Dance Camp and the K-BATX Creative Industries Expo.
Suranaree Square(สุรนารี สแควร์)
Also known as Thao Suranaree Monument Square, a venue for the Dance Camp.

Person

Wichit Kitwirat(วิจิตร กิจวิรัตน์)
The Deputy Governor of Nakhon Ratchasima Province.
Suratsanu Thongmee(สุรัชสานุ์ ทองมี)
The Deputy Director of TCEB.