TCEB and Korat Launch Show Off Korat City Campaign

Matichon•General•22m ago

Reader Briefing

TCEB and Nakhon Ratchasima Province launched the "Show Off Korat City" campaign to promote urban branding and the K-BATTLE International Street Culture Festival 2026.

•TCEB and Nakhon Ratchasima Province held a press conference at Lido Connect in Bangkok to launch the "Show Off Korat City" campaign.
•The K-BATTLE International Street Culture Festival 2026 will take place from November 20–29, 2026, in Nakhon Ratchasima Province.
•The festival consists of three main experiences: K-BATTLE (Street Culture competition), SOUNDER (music activities), and K-BATX (creative industries expo).
•The campaign uses a "6 Show Off" communication framework to attract tourism, trade, and investment to the city.

Overview

•TCEB and Nakhon Ratchasima Province launched the "Show Off Korat City" campaign under the concept of turning the city's creative power into opportunities.
•The "Show Off Korat City" campaign is part of a project initiated by TCEB in 2025 to identify festivals that can serve as city branding tools.
•Wichit Kitwirat, Vice Governor of Nakhon Ratchasima, stated that the province aims to use the potential of the youth and Street Culture community to create careers and economic opportunities.
•Suratsanu Thongmee, Deputy Director of TCEB, explained the "6 Show Off" framework including roots, taste, business, skill, art, and scene to drive tourism and investment.
•The K-BATTLE International Street Culture Festival 2026 is scheduled for November 20–29, 2026, in Nakhon Ratchasima Province.
•The K-BATX Creative Industries Expo will be held from November 27–29, 2026, at Central Korat as the first event of its kind in the Northeast.
•The SOUNDER experience will feature international collaborations, including a Gala Concert with participants from Thailand, Italy, Japan, Singapore, and Malaysia on November 23.

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Key Entities

Organization

Thailand Convention and Exhibition Bureau(สำนักงานส่งเสริมการจัดประชุมและนิทรรศการ (องค์การมหาชน))ℹ️

An organization known as TCEB that initiated the city-showing project in 2025.

TCEB(ทีเส็บ)ℹ️

The abbreviation for the Thailand Convention and Exhibition Bureau.

Nakhon Ratchasima Province(จังหวัดนครราชสีมา)ℹ️

The provincial administration partnering with TCEB to drive the urban economy.

Siam Event Orchestra

An orchestra performing with Jennifer Kim on November 24.

Place

Lido Connect

The venue in Bangkok where the press conference was held.

Central Korat(เซนทรัล โคราช)

A venue for K-BATTLE activities and the K-BATX expo.

Suranaree Square(สุรนารี สแควร์)

The Thao Suranaree Monument plaza used as a venue for K-BATTLE activities.

Person

Wichit Kitwirat(วิจิตร กิจวิรัตน์)

The Vice Governor of Nakhon Ratchasima Province.

Suratsanu Thongmee(สุรัชสานุ์ ทองมี)

The Deputy Director of TCEB.

Athipat Thongchan(อธิปัตย์ ทองชั้น)

The founder of K-BATTLE.

Pongsakorn Lertsakworakul(พงศกร เลิศศักดิ์วรกุล)

The organizer of the SOUNDER event.

Jenjira Kongthong(เจนจิรา กงทอง)

The President of the Federation of Thai Industries of Nakhon Ratchasima Province and organizer of K-BATX.

Khan Neuanuan(ขันเงิน เนื้อนวล)

An artist from the band Thaitanium and a judge for K-BATTLE.

Thitisorn Phanchata(ธิติสรณ์ พันชะตา)

An artist also known as M-PEE.

Phruttaphong Phiuthongngam(พฤฒพงศ์ ผิวทองงาม)

An artist also known as JARVIS.

Andrea Giuffredi

An Italian trumpet player and music expert.

MAIYARAPℹ️

An artist performing on November 28.

Chin Chinawut(CHIN CHINAWUT)ℹ️

An artist performing on November 29.

DJ Leo(DJ LEO)

An artist performing on November 29.

Jennifer Kim

An artist performing with Siam Event Orchestra on November 24.