TCCT proposes new ride-hailing and delivery platform rules

Matichon•Economy•6d ago

Reader Briefing

The Trade Competition Commission Thailand (TCCT) has approved a draft of service standard requirements for digital ride-hailing and on-demand delivery platform ecosystems.

•TCCT approved the 'Service Standard Requirements for Digital Platform Ecosystems for Ride-Hailing and On-Demand Delivery Services' on August 18, 2026.
•The new regulations aim to address unfair GP fees, algorithm issues, and deceptive patterns (Dark Patterns).
•The public can provide feedback on the requirements until August 31, 2026.
•The regulations are expected to be announced and enforced by the end of September.

Overview

•Worawan Chitarun, a Trade Competition Commission (TCCT) commissioner, presided over the 1/2026 meeting of the subcommittee on ride-hailing competition on August 18, 2026.
•The ride-hailing market in Thailand had a market value of approximately 45,000 million baht in 2025 and is expected to exceed 49,000 million baht by 2029.
•There are currently over 400,000 riders in the ride-hailing application business market.
•The market has become highly concentrated (Duopoly) with only two major players remaining after some large providers ceased operations in Thailand over the past 3 years.
•TCCT identified issues such as unfair GP structures, batching systems that reduce trip fees, and GPS inaccuracies causing uneven competition between public taxis and private cars.
•The proposed requirements will regulate GP fees, advertising costs, exclusive dealing, rate parity, and self-preferencing, while setting safety and identity verification standards.
•TCCT is accepting public comments via its website and email from the current date until August 31, 2026.
•TCCT expects the new regulations to be implemented by the end of September.

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Key Entities

Person

Worawan Chitarun(วรวรรณ ชิตอรุณ)

A commissioner of the Trade Competition Commission (TCCT).

Organization

Trade Competition Commission (TCCT)(กขค.)

The regulatory body overseeing market competition and issuing guidelines for digital platforms.

Subcommittee on Guidelines and Action Plans for Competition in the Ride-Hailing Platform Market(คณะอนุกรรมการกำหนดแนวทางและแผนปฏิบัติการเกี่ยวกับสภาพการแข่งขันในตลาดเรียกรถโดยสารบนแพลตฟอร์ม (Ride-hailing))

A subcommittee that met to approve the service standard requirements for digital platforms.

Policy

Service Standard Requirements for Digital Platform Ecosystems for Ride-Hailing and On-Demand Delivery Services(ข้อกำหนดมาตรฐานการให้บริการในระบบนิเวศแพลตฟอร์มดิจิทัลบริการเรียกรถโดยสาร และบริการจัดส่งออนดีมานด์)

A proposed set of rules to regulate ride-hailing and on-demand delivery platform operations.

Guidelines for Considering Unfair Trade Practices between Food Delivery Digital Platform Operators and Restaurant Operators (Food Delivery Guideline)(แนวทางพิจารณาการปฏิบัติทางการค้าที่ไม่เป็นธรรมระหว่างผู้ประกอบธุรกิจให้บริการดิจิทัลแพลตฟอร์มรับและส่งอาหารกับผู้ประกอบธุรกิจร้านอาหาร (ไกด์ไลน์ Food Delivery))

A regulation issued by TCCT in late 2020 to oversee the food delivery business market.