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TCCKM warns of e-cigarette surge among Thai youth

TCCKM warns of e-cigarette surge among Thai youth

MGR Online•Politics•33m ago

Reader Briefing

The Tobacco Control Research and Knowledge Management Center reports a significant increase in e-cigarette use among Thai youth aged 15-29.

  • •Approximately 420,000 people aged 15-29 in Thailand used e-cigarettes in 2024.
  • •Professor Emeritus Dr. Suwanna Ruangkanjanaset attributes the rise to aggressive 4P marketing strategies targeting new smokers.
  • •Thailand has 480,000 cigarette shops, surpassing the 380,000 found in the United States.
  • •Youth with parents using e-cigarettes are 2.5 times more likely to use them.

Overview

  • •On August 26, Professor Emeritus Dr. Suwanna Ruangkanjanaset spoke at the Youth @Risk @Change forum during the 24th National Health Academic Conference.
  • •In 2024, 420,000 people aged 15-29 were found to be smoking e-cigarettes in Thailand.
  • •Professor Emeritus Dr. Suwanna Ruangkanjanaset states that the tobacco industry uses the 4P marketing strategy (Product, Price, Place, Promote) to attract new smokers, including targeting women through images of equality.
  • •Online channels account for 80-90% of e-cigarette purchases.
  • •Professor Emeritus Dr. Suwanna Ruangkanjanaset notes that 46% of children have a low level of awareness regarding the dangers of e-cigarettes.
  • •Thailand has 480,000 cigarette shops, which is higher than the 380,000 shops in the United States and 4,000 in Singapore.
  • •Professor Emeritus Dr. Suwanna Ruangkanjanaset explains that teenagers aged 12-15 are more prone to experimentation because the Reward system in the brain is highly active while the Prefrontal Cortex is not fully developed.
  • •Students with guardians who use e-cigarettes have a 2.5 times higher chance of using e-cigarettes themselves.

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Key Quotes

Professor Emeritus Dr. Suwanna Ruangkanjanaset
"If men can do it, women can do it; I am a capable woman."
ถ้าผู้ชายทำได้ผู้หญิงก็ทำได้ ฉันเป็นผู้หญิงเก่ง

Key Entities

Organization

Tobacco Control Research and Knowledge Management Center(ศูนย์วิจัยและการจัดการความรู้เพื่อการควบคุมยาสูบ)
An organization whose Deputy Director reported on the situation of e-cigarette use among youth in Thailand.

Person

Dr. Suwanna Ruangkanjanaset(พญ.สุวรรณา เรืองกาญจนเศรษฐ์)
Deputy Director of the Tobacco Control Research and Knowledge Management Center.

Place

Thailand(ประเทศไทย)ℹ️
The country where e-cigarette use among youth is increasing and cigarette shop numbers are high.
United States(สหรัฐอเมริกา)ℹ️
A country with 380,000 cigarette shops, fewer than Thailand.
Singapore(สิงคโปร์)ℹ️
An ASEAN country with only 4,000 cigarette shops.